What is a Heatmap? Map of Visitor Behavior of Your Website

One of the biggest question marks when designing a website or running a marketing campaign is that users have on our site exactly what you do is to understand. What areas do they look at, what buttons do they click, how far down do they go, and most importantly, what motivates or deters them?

Here is a powerful analysis tool that gives you the answer to these questions: Heatmappe or by Turkish name Heat Map.

Heatmappeis a data presentation technique that visualizes user interactions on a website page. Shows the most interacting regions on the page in “warm” colors (red, orange), and the least interacting regions in “cold” colors (blue, green). Thanks to this visualization, you can understand the behavior of users on your site in a single glance, as if they were looking at it with a thermal camera.

In this guide, we'll cover in full detail what Heatmap is, its different types, why it's so important to your website, and how to use this data to boost your conversion rates.

Why is heatmap so important?

Heatmap, Google Analytics It places figures in a visual context, such as traditional analytical tools. mere what it is not, why It helps you understand.

1. User Experience (UX) Instantly Visualizes: It allows you to instantly see which design elements work, which texts attract attention, and where users are hanging out.
2. Increases Conversion Rate (CRO): It allows you to optimize your conversion rate by detecting buttons that users don't click, important information they missed, or points where cart abandonment rates are high.
3. Improves Your Content Strategy: You can make your content more effective by seeing the most read parts of your blog posts, how far down users scroll.
4. Gives Ideas for A/B Tests: Heatmap data, providing concrete data on which page elements need to be changed Your A/B tests It makes it more targeted.

What are the most common types of heatmaps?

Heatmaps come in several types to visualize different user behaviors. The three most popular types are:

1. Click Map

Click mapUsers are on a page all clicks shows. The most clicked areas on the page appear in red, while the less clicked areas appear in shades of blue or green.

What Does It Do?

• Unexpected Clicks: You may find that users click on an unclickable text or image. This is a sign that users have that item a button chest and indicates that something is wrong with your design.
• CTA (Call to Action) Performance: You can optimize their layout or design by seeing how many clicks your CTA buttons receive.
• Navigation Issues: You can improve the navigation structure of your site by analyzing how much users click on menu or navigation items.

2. Scroll Map

Scroll mapHow much of a web page is used by users Displayed shows. The top of the page is usually red, because all users see it here. Colors begin to cool as users scroll. The bottom part, on the other hand, is usually blue, since most users do not scroll to that point.

What Does It Do?

• Placement of Critical Contents: It allows you to make sure that you place your most important information or CTAs in the area that users see the most (usually at the top of the screen known as the “fold”).
• Understanding Content Length: Indicates after which point users lost interest in your content. This helps you adjust the length of your blog posts or product descriptions.

3. Move Map

Map of movement, the mouse cursor of users on a page Where you move shows. Most often, users' mouse cursor parallels the points their eyes follow.

What Does It Do?

• Eye Tracking Analysis: It allows you to predict which areas users are focused on on the page.
• Identifying Distracting Items: By seeing users constantly hover their mice in an area, you can tell if that space contains a distraction.

How to Use HeatMap for Conversion Rate Optimization (CRO)

Heatmap data allows you to create concrete action plans to increase your site's conversion rate.

• For E-commerce Sites: Analyze the click-through rate of the “add to cart” button on your product page. If the click-through rate is low, change the color, text, or location of the button and do an A/B test. Check if all product descriptions are read with the scroll map.
• For Blog Sites: Identify where readers leave your posts with a scroll map. With this knowledge, optimize the structure or length of your blog content. Measure how much interest the links within the text are getting with the click map.
• For Corporate Sites: Determine which service or reference section on your homepage attracts the most attention. Check that the buttons you want users to take action on (for example, “Get Quote”) receive enough clicks.

Result: Heatmap Allows You to See Your Site Through the Eye

Heatmappe, one of the website It is a visual and intuitive analysis tool that takes performance beyond numbers. It offers one of the fastest and most effective ways to understand the behavior of your visitors.

Instead of just focusing on increasing your site traffic, understanding how your current traffic interacts with your site allows you to create higher conversions and a more loyal customer base in the long run. Using Heatmap, you can see your site through the eyes of your visitors and make it best suited to their needs.