What content does a content marketing agency produce?

Guides, comparison pages, case studies, glossary entries, e-books and adaptations of them for email and LinkedIn. We decide which formats to produce based on the questions your audience asks during their decision process.

Who writes the content?

Content that needs subject expertise is written by the specialists on our team, through interviews with your experts. Every piece is published with an author and a reviewer; we may use AI tools to help with research and drafts, but we do not produce unchecked automated content.

How many pieces should we publish a month?

The number depends on the goal and the resources. A few pieces that cover a topic completely, with evidence, and are kept up to date work better than many superficial ones. We build the plan together with a content calendar and an update calendar.

What should we do with our old content?

Start with an inventory: which pieces bring traffic and leads, which are out of date, which repeat the same topic? Valuable pieces are updated, duplicates are merged, and pieces with no value are redirected or removed.

Does the content also show up in AI answers?

Content written with a definition block, real tables, visible FAQs and named sources is better suited to being quoted in AI answers. We apply this structure to every piece as standard.

Content marketing agency

In short

What is Content marketing agency? The answer in one paragraph.

Roicool's content marketing service covers a content inventory, a content plan by topic cluster, guides, comparisons and case studies written through expert interviews, an update calendar and distribution. Every piece is published with a target query, an author, a reviewer and a source list.

Last updated: 21 October 2026View as Markdown

You have a blog, but the content you produce does not bring leads.

Four problems we solve.

You have a blog, but the content you produce does not bring leads.
Your content is generic and hard to tell apart from your competitors'.
Your experts' knowledge is not turning into content.
Your older content is out of date and repeats itself.

Scope

What we do

01
Content inventory
Reviewing existing content for traffic, leads and freshness: deciding to update, merge, redirect or remove.
Deliverable · Content inventory and
02
Content plan
A topic map tied to service clusters; every piece with a target query and a related service page.
Deliverable · Topic map and
03
Production
Expert interviews, research, writing, editing and review. Guide, comparison, case study, glossary and e-book formats.
Deliverable · Ready-to-publish content
04
Structure
A short answer, key points, heading hierarchy, tables, FAQs and sources in every piece. More on AI answers: GEO content.
Deliverable · Monthly content performance
05
Distribution and updates
Adaptations for email, LinkedIn and the sales team; regular content updates.

01Content inventory

Content inventory

Reviewing existing content for traffic, leads and freshness: deciding to update, merge, redirect or remove.

Deliverable · Content inventory and

02Content plan

Content plan

A topic map tied to service clusters; every piece with a target query and a related service page.

Deliverable · Topic map and

03Production

Production

Expert interviews, research, writing, editing and review. Guide, comparison, case study, glossary and e-book formats.

Deliverable · Ready-to-publish content

04Structure

Structure

A short answer, key points, heading hierarchy, tables, FAQs and sources in every piece. More on AI answers: GEO content.

Deliverable · Monthly content performance

05Distribution and updates

Distribution and updates

Adaptations for email, LinkedIn and the sales team; regular content updates.

Price: by scope, written in the proposalAsk for a proposal

roicool.com · Semrush · organic keywords (index)

+370%keywords ranking on Google, over 12 months (Oct 2025 = 100)

Our own site's Semrush data, as an index rather than raw counts: Oct 2025 = 100, Sep 2026 = 470. Mar → Sep 2026: +21%. The dips are real and stay in.

Source: Source: Semrush (roicool.com, Turkey database), October 2026 · Oct 2025 → Sep 2026

Show the table

Period	keywords ranking on Google, over 12 months (Oct 2025 = 100)
Eki	100
Kas	110
Ara	229
Oca	327
Şub	376
Mar	390
Nis	361
May	414
Haz	437
Tem	402
Ağu	438
Eyl	470

roicool.com · Semrush · estimated organic traffic (index)

+1,263%estimated monthly organic traffic, over 12 months (Oct 2025 = 100)

Semrush's estimated monthly organic traffic, as an index: Oct 2025 = 100, Sep 2026 = 1,363. Mar → Sep 2026: +65%.

Source: Source: Semrush (roicool.com, Turkey database), October 2026 · Oct 2025 → Sep 2026

Show the table

Period	estimated monthly organic traffic, over 12 months (Oct 2025 = 100)
Eki	100
Kas	332
Ara	634
Oca	1,026
Şub	781
Mar	825
Nis	988
May	1,599
Haz	1,255
Tem	1,381
Ağu	1,636
Eyl	1,363

roicool.com · Semrush · cited in Google AI Overviews (index)

+583%AI Overview citations, Mar → Sep 2026 (Mar = 100)

Semrush's Turkey AI Overview data starts in March 2026, so the index starts there: Mar = 100, Sep = 683.

Source: Source: Semrush (roicool.com, Turkey database), October 2026 · Mar → Sep 2026

Show the table

Period	AI Overview citations, Mar → Sep 2026 (Mar = 100)
Mar	100
Nis	167
May	250
Haz	350
Tem	417
Ağu	617
Eyl	683

Cases

Results, with their method. One case from this service.

All case studies

Modaltrans
Digital marketing for logistics

Modaltrans SEO case study: organic and AI visibility

Roicool moved B2B logistics firm Modaltrans to Webflow, rebuilt its technical SEO (crawling, canonicals, Core Web Vitals, structured data) and rewrote 30+ pieces of content around real questions. Its Semrush AI visibility score was 0 at the start of the project and is 24+ today.

Read the Modaltrans case

Semrush AI visibility score (domain overview); 0 at the start of the project · 6 months

In the same area

In the same area. Services that work side by side.

This service is part of Data-driven SEO agency

01 / 05

Team and proof

The team that does the work, the result we measured. Our rating and our badges can be checked.

Clutch reviews Clutch

5.0★★★★★8 verified reviews

“Roicool knew what they were doing and were ready to answer our questions with their expertise anytime.”
Sena Miskioğlu, SESTEK Marketing Manager · 20 October 2026

Clutch profile

Case result

1240 → 24+ AI visibility

Semrush AI visibility score (domain overview); 0 at the start of the project · 6 months Sample data

Read the Modaltrans case

Team

Strategy, content, development and measurement in one team.

projects: 13
cases: 9

Aleksandra KharitonovaProfile SEO Specialist · Owner of this service

Partnerships and certifications

Frequently asked questions

What content does a content marketing agency produce?
Guides, comparison pages, case studies, glossary entries, e-books and adaptations of them for email and LinkedIn. We decide which formats to produce based on the questions your audience asks during their decision process.
Copy link
Who writes the content?
Content that needs subject expertise is written by the specialists on our team, through interviews with your experts. Every piece is published with an author and a reviewer; we may use AI tools to help with research and drafts, but we do not produce unchecked automated content.
Copy link
How many pieces should we publish a month?
The number depends on the goal and the resources. A few pieces that cover a topic completely, with evidence, and are kept up to date work better than many superficial ones. We build the plan together with a content calendar and an update calendar.
Copy link
What should we do with our old content?
Start with an inventory: which pieces bring traffic and leads, which are out of date, which repeat the same topic? Valuable pieces are updated, duplicates are merged, and pieces with no value are redirected or removed.
Copy link
Does the content also show up in AI answers?
Content written with a definition block, real tables, visible FAQs and named sources is better suited to being quoted in AI answers. We apply this structure to every piece as standard.
Copy link