Is your GA4 measuring the right things? We audit and fix it, or set it up from scratch with a measurement plan.
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Roicool's GA4 consulting covers an audit of the current setup or a fresh setup, the measurement plan, event and key event definitions, data retention, filter and link settings, personal data checks and basic reports. It has a fixed scope and ends with a training session.
Last updated: 20 October 2026View as Markdown
Four problems we solve.
Scope
Property and stream settings, tags, event names and parameters, key events, Google Ads and Search Console links, personal data checks.
An event table derived from business questions: name, parameters, trigger and whether it is a key event. For the concepts: What is GA4.
Tags and triggers in Google Tag Manager, enhanced measurement settings, form and button events.
Data retention period, internal traffic filter, unwanted referrals, BigQuery export (if needed).
Basic reports and explorations for your team; a training session using your own data.
Price: by scope, written in the proposalAsk for a proposal
In a GA4 setup the event starts on the site; Google Tag Manager sends it to GA4 with its parameters, GA4 counts it as a key event, exports the raw data to BigQuery, links with Google Ads and Search Console, and the result lands in the Looker Studio report. Tools we use for this: Looker Studio, Google Ads, Meta CAPI, Clarity, Semrush, Zoho CRM, Photoshop.
Site
Example event
event: generate_leadpage_location: /get-a-proposalform_id: proposalGTM
Example event
tag: GA4 Eventlead_source: google / cpcvalue: 1200 · currency: TRYGA4
Example event
key_event: generate_lead ✓session_source: googleuser_id: u_48…BigQuery
Example event
BigQuery → events_20261017Google Ads → imported conversionSearch Console → query linkGoogle Ads
Search Console
Looker Studio
Cases
At Royal Hair, Google Ads captures demand that already exists while a multi-stage Meta funnel carries cold audiences toward a booking. A $60,000 monthly budget is balanced between those two jobs, and CAPI keeps conversion data clean at every stage. The published results: 14x average ROI, an 8% conversion rate and an $11 lead cost, which can vary seasonally.
Read the Royal Hair casePublished on the project record: the average of the work so far; can vary seasonally · 2 months (ongoing)
Published average from the clinic's public project record · 2 months (ongoing)
Average in the result set published on the clinic's project page; $30,000 monthly budget, Meta-led structure · 5 months (completed)
In the same area
Server-side Google Tag Manager, first-party data, Meta Conversions API and enhanced conversions: send ad signals that are complete and under your control.
Explore
A consent management tool, Consent Mode v2 and tag-level consent rules: we set up your measurement in line with KVKK and Google's consent requirements.
Explore
Firebase and GA4 measurement plans for mobile apps: event setup, ad source measurement and analysis joined with your web data.
Explore
A marketing data warehouse that joins ad, GA4, CRM and sales data in BigQuery: one source, consistent metrics, fast reports.
Explore
Looker Studio reports for leadership, channels and campaigns: documented metrics, dashboards that load fast and a setup your team can update.
ExploreServer-side Google Tag Manager, first-party data, Meta Conversions API and enhanced conversions: send ad signals that are complete and under your control.
ExploreA consent management tool, Consent Mode v2 and tag-level consent rules: we set up your measurement in line with KVKK and Google's consent requirements.
ExploreFirebase and GA4 measurement plans for mobile apps: event setup, ad source measurement and analysis joined with your web data.
ExploreA marketing data warehouse that joins ad, GA4, CRM and sales data in BigQuery: one source, consistent metrics, fast reports.
ExploreLooker Studio reports for leadership, channels and campaigns: documented metrics, dashboards that load fast and a setup your team can update.
ExploreTeam and proof
Clutch profile“Roicool knew what they were doing and were ready to answer our questions with their expertise anytime.”
Sena Miskioğlu, SESTEK Marketing Manager ·
5 → 13x average ROI
Published average from the clinic's public project record · 2 months (ongoing)
Read the EsteMoon Clinic caseStrategy, content, development and measurement in one team.
Partnerships and certifications
An audit of your current GA4 and Google Tag Manager setup, a measurement plan, fixes to events and key events, settings (data retention, filters, links) and basic reports for your team.
Yes. A fresh setup that starts with a measurement plan, or an audit and fix of your current setup: both are within the scope of this entry product.
At the end of the setup we run a training session that shows your team how to use reports and explorations with your own data.
It should not be. In the audit we check URLs and parameters for personal data such as email addresses and phone numbers, and remove any we find.
Yes, if you need long-term analysis, raw data, or to join ad and CRM data. We can turn on the export as part of GA4 consulting; designing a data warehouse is a separate service.
Let’s start
In a 30-minute intro call we listen to your goals and agree on the right first step.
