Do Meta ads work for B2B?

They can, but the setup is different. On Meta, targeting relies on interests and lookalike audiences, not job titles. In B2B the best results come from lookalike audiences built from CRM customer lists and from campaigns optimized on qualified lead data. If your decision-maker audience is very narrow, LinkedIn is the better place to start.

Are Instagram and Facebook ads managed separately?

No. Both run from Meta Ads Manager with the same campaign structure; placements (Instagram feed, Reels, Facebook feed, Messenger and others) are chosen at campaign or ad set level. In most cases it works better to leave placements to Meta's delivery and prepare creatives for each placement.

What is the minimum budget for Meta ads?

Meta's technical minimum is low, but for meaningful learning the budget has to let the campaign get enough conversions each week. We work the budget back from your target cost per conversion, and we do that with you in the first call.

Can healthcare businesses run Meta ads?

Yes, but you have to follow both Meta's policies on health and personal attributes and Turkey's rules on healthcare advertising. Sensitive categories cannot be used for targeting, and treatment promises and before-and-after comparisons are restricted in ad copy.

Do we need the Conversions API?

We strongly recommend it for lead and sales campaigns. The browser Pixel signal can be incomplete because of ad blockers and consent choices; the Conversions API fills that gap by sending signals from your server and CRM.

Meta ads agency: Facebook and Instagram

In short

What is Meta ads agency? The answer in one paragraph.

Roicool runs Meta ads (Facebook, Instagram, Messenger) for B2B and healthcare brands. It keeps the campaign structure simple, tests creatives systematically, and sends qualified lead data from the CRM back to Meta through the Conversions API, so the budget is optimized for sales.

Last updated: 20 October 2026View as Markdown

Meta brings plenty of leads, but the sales team finds most of them unqualified.

Five problems we solve.

Meta brings plenty of leads, but the sales team finds most of them unqualified.
Ad costs are rising and you don't know which creative works, or why.
Pixel data is incomplete; Ads Manager and the CRM show different numbers.
Campaigns are split into many small ad sets that never leave the learning phase.
You work in healthcare or another regulated sector, and your ads are often rejected.

Scope

What we do

01
Account and campaign structure
We build a simple structure around the goal: a few campaigns, ad sets that learn from enough data, and a separate space for creative tests. The structure keeps the budget from spreading thin and makes results readable.
Deliverable · Account audit and
02
Creative strategy and testing
On Meta, the creative now does most of the targeting. We produce message, format and hook variations from a test plan, scale the winners and feed the test results into the next round of production.
Deliverable · Pixel and Conversions
03
Measurement: Pixel and Conversions API
The Pixel and the Conversions API are set up together, events are deduplicated and match quality is monitored. Where needed, the setup runs on server-side tracking infrastructure.
Deliverable · Creative test plan
04
Optimization on CRM data
In lead ads and form campaigns, we send leads marked qualified in the CRM, and closed sales, back to Meta. The campaign then aims at people who resemble buyers, not people who fill in forms.
Deliverable · Monthly performance report
05
Audiences
Audiences from customer lists, site visitors and video viewers, in line with KVKK (Turkey's data protection law) and Meta's policies.
06
Reporting
The monthly report shows spend and clicks alongside the cost per qualified lead, per opportunity and per sale.

01Account and campaign structure

Account and campaign structure

We build a simple structure around the goal: a few campaigns, ad sets that learn from enough data, and a separate space for creative tests. The structure keeps the budget from spreading thin and makes results readable.

Deliverable · Account audit and

02Creative strategy and testing

Creative strategy and testing

On Meta, the creative now does most of the targeting. We produce message, format and hook variations from a test plan, scale the winners and feed the test results into the next round of production.

Deliverable · Pixel and Conversions

03Measurement: Pixel and Conversions API

Measurement: Pixel and Conversions API

The Pixel and the Conversions API are set up together, events are deduplicated and match quality is monitored. Where needed, the setup runs on server-side tracking infrastructure.

Deliverable · Creative test plan

04Optimization on CRM data

Optimization on CRM data

In lead ads and form campaigns, we send leads marked qualified in the CRM, and closed sales, back to Meta. The campaign then aims at people who resemble buyers, not people who fill in forms.

Deliverable · Monthly performance report

05Audiences

Audiences

Audiences from customer lists, site visitors and video viewers, in line with KVKK (Turkey's data protection law) and Meta's policies.

06Reporting

Reporting

The monthly report shows spend and clicks alongside the cost per qualified lead, per opportunity and per sale.

Price: by scope, written in the proposalAsk for a proposal

Measured results

The results we get in performance marketing. In figures, with the method.

14x
average ROI
Published on the project record: the average of the work so far; can vary seasonally · 2 months (ongoing)
Read the Royal Hair case
13x
average ROI
Published average from the clinic's public project record · 2 months (ongoing)
Read the EsteMoon Clinic case
12x
average ROI
Published on the project record: the average of the work so far · 3 months (ongoing)
Read the İstanbul Care case
10x
average ROI
Average in the result set published on the clinic's project page; $30,000 monthly budget, Meta-led structure · 5 months (completed)
Read the Albania Hair Clinic case
−60%
cost per lead
CPL in niche countries, compared to the competitive main markets · First 2 months
Read the Royal Hair case
$11
cost per lead
Published on the project record: the average of the work so far; can vary seasonally · 2 months (ongoing)
Read the Royal Hair case

Every figure comes from a project record; its method and period are on the case page.

Google Ads
Meta

Cases

Results, with their method. Five cases from this service.

All case studies

- Royal Hair
- Medical tourism
Royal Hair: how did we split a $60,000 budget between two different jobs?
Read the Royal Hair case
Published on the project record: the average of the work so far; can vary seasonally · 2 months (ongoing)
- EsteMoon Clinic
- Medical tourism
How did we split campaigns in a clinic with a broad service range?
Read the EsteMoon Clinic case
Published average from the clinic's public project record · 2 months (ongoing)
- İstanbul Care
- Medical tourism
How we built the ad architecture for a multi-market health tourism brand
Read the İstanbul Care case
Published on the project record: the average of the work so far · 3 months (ongoing)
- Albania Hair Clinic
- Medical tourism
How did we turn a Tirana clinic's location into a Meta Ads strategy?
Read the Albania Hair Clinic case
Average in the result set published on the clinic's project page; $30,000 monthly budget, Meta-led structure · 5 months (completed)
- Royal Hair
- Medical tourism
How to generate patient flow from scratch in 2 months for medical tourism
Read the Royal Hair case
CPL in niche countries, compared to the competitive main markets · First 2 months

01 / 05

In the same area

In the same area. Services that work side by side.

This service is part of Performance marketing agency

01 / 05

Team and proof

The team that does the work, the result we measured. Our rating and our badges can be checked.

Clutch reviews Clutch

5.0★★★★★8 verified reviews

“Roicool knew what they were doing and were ready to answer our questions with their expertise anytime.”
Sena Miskioğlu, SESTEK Marketing Manager · 20 October 2026

Clutch profile

Case result

5 → 13x average ROI

Published average from the clinic's public project record · 2 months (ongoing)

Read the EsteMoon Clinic case

Team

Strategy, content, development and measurement in one team.

projects: 13
cases: 9

Furkan CoşkunProfile Performance Marketing Specialist · Owner of this service

Partnerships and certifications

Frequently asked questions

Do Meta ads work for B2B?
They can, but the setup is different. On Meta, targeting relies on interests and lookalike audiences, not job titles. In B2B the best results come from lookalike audiences built from CRM customer lists and from campaigns optimized on qualified lead data. If your decision-maker audience is very narrow, LinkedIn is the better place to start.
Copy link
Are Instagram and Facebook ads managed separately?
No. Both run from Meta Ads Manager with the same campaign structure; placements (Instagram feed, Reels, Facebook feed, Messenger and others) are chosen at campaign or ad set level. In most cases it works better to leave placements to Meta's delivery and prepare creatives for each placement.
Copy link
What is the minimum budget for Meta ads?
Meta's technical minimum is low, but for meaningful learning the budget has to let the campaign get enough conversions each week. We work the budget back from your target cost per conversion, and we do that with you in the first call.
Copy link
Can healthcare businesses run Meta ads?
Yes, but you have to follow both Meta's policies on health and personal attributes and Turkey's rules on healthcare advertising. Sensitive categories cannot be used for targeting, and treatment promises and before-and-after comparisons are restricted in ad copy.
Copy link
Do we need the Conversions API?
We strongly recommend it for lead and sales campaigns. The browser Pixel signal can be incomplete because of ad blockers and consent choices; the Conversions API fills that gap by sending signals from your server and CRM.
Copy link

Question not here? Write to us

Clutch5.08 reviews

Let’s start

Let’s find where to start, together.

In a 30-minute intro call we listen to your goals and agree on the right first step.

Get a proposal All services

Meta ads agency

What is Meta ads agency? The answer in one paragraph.

Meta brings plenty of leads, but the sales team finds most of them unqualified.

Meta brings plenty of leads, but the sales team finds most of them unqualified.

Ad costs are rising and you don't know which creative works, or why.

Pixel data is incomplete; Ads Manager and the CRM show different numbers.

Campaigns are split into many small ad sets that never leave the learning phase.

You work in healthcare or another regulated sector, and your ads are often rejected.