We turn the research, enrichment and prioritization your sales team does by hand into automated workflows.
Last updated
View as MarkdownRoicool's GTM engineering service covers enriching account and contact lists built on your ICP from several sources with Clay, signal-based scoring, inputs for personalized messages, automatic routing to the CRM and outbound tools, and documentation of each workflow.
Last updated: 21 October 2026View as Markdown
Four problems we solve.
Scope
Sequential enrichment from several providers with Clay; verification of company and contact data.
Prioritizing accounts with signals such as growth, hiring and technology use.
Account- and contact-level inputs for messages; templates your team checks.
Automatic transfer and assignment to the CRM, Apollo or other outbound tools.
Inputs, outputs, cost and maintenance notes for each workflow.
Price: by scope, written in the proposalAsk for a proposal
Funnel: Account list → Enriched → Signal → Opportunity. No measured case figure for this service yet; the form on the phone shows example values.
Cases
With our data-driven performance marketing strategy for our partner in the healthcare sector, Serkan Hezar Clinic, we maximized lead quality without increasing the advertising budget and increased the number of actual appointments by 150%.
Read the Serkan Hezar caseApproved appointments entering the clinic's system; advertising budget unchanged · 3-month optimization period
In the same area
Target lists built on your ICP, sending infrastructure, multichannel sequences and CRM integration with Apollo.io: put outbound on a system.
Explore
A fixed-scope email deliverability audit: SPF, DKIM, DMARC, domain reputation, list hygiene and a prioritized fix list.
Explore
We tie customer requests that come by phone and WhatsApp to their source and record them as conversions in your CRM and ad platforms.
ExploreTeam and proof
Clutch profile“Roicool knew what they were doing and were ready to answer our questions with their expertise anytime.”
Sena Miskioğlu, SESTEK Marketing Manager ·
150% Approved appointment increase
Approved appointments entering the clinic's system; advertising budget unchanged · 3-month optimization period
Read the Serkan Hezar caseStrategy, content, development and measurement in one team.
Partnerships and certifications
Go-to-market engineering is the discipline of building automated workflows for the data collection, enrichment, scoring and routing work in sales and marketing. It uses Clay, the CRM, outbound tools and automation platforms together.
Clay is a data and workflow tool that enriches company and contact data by querying several sources in sequence, then uses that data for scoring and personalization.
No. GTM here stands for go-to-market; it should not be confused with Google Tag Manager.
Clay, Apollo, CRMs and automation platforms such as Make, n8n or Zapier. We choose the tool based on how complex the workflow is and on your budget.
If the team is small and the target list is limited, manual research may be enough. When volume grows and the same tasks keep repeating, automation saves time.
Let’s start
In a 30-minute intro call we listen to your goals and agree on the right first step.
