See the key metrics from spend to sales on one dashboard, without building it by hand every month.
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View as MarkdownPhoto: Andrés Felipe Bedoya Interiano · Unsplash
Roicool builds Looker Studio reports at leadership, channel and campaign level; connects GA4, Google Ads, Search Console and BigQuery data, adds Meta, LinkedIn and CRM data through connectors or a data warehouse, documents the metric definitions and teaches your team to update the reports.
Last updated: 21 October 2026View as Markdown
Four problems we solve.
Scope
Layered reports based on who makes which decision: a leadership summary, channel reports, campaign and content detail.
GA4, Google Ads, Search Console, BigQuery, Google Sheets; connectors or a data warehouse for Meta, LinkedIn and the CRM.
Speeding up slow reports: preparing the data in advance and reducing the number of queries.
The definition and source of every metric; a training session for your team.
Price: by scope, written in the proposalAsk for a proposal
In Looker Studio reporting the GA4, Google Ads, Search Console, Meta Ads and CRM data are blended by channel and day in BigQuery; the report drawn from that one table refreshes itself every morning. Tools we use for this: Looker Studio, Google Ads, Meta CAPI, Clarity, Semrush, Zoho CRM, Photoshop.
GA4
Example event
sessions · key eventschannel groupdate rangeGoogle Ads
Example event
cost · clicks · conversionscampaigndateBigQuery
Example event
blend: channel × daymetric: ROASrefresh: dailySearch Console
Example event
queries · CTRMeta Ads → spendCRM → won dealsMeta Ads
CRM
Looker Studio
Cases
EsteMoon Clinic's services span hair transplants, dental work and aesthetic treatments; we split the campaigns to match that breadth, at service-line level. On the organic side, SEO runs in 10 languages. A $150,000 monthly budget is spread over that structure.
Read the EsteMoon Clinic casePublished average from the clinic's public project record · 2 months (ongoing)
In the same area
Server-side Google Tag Manager, first-party data, Meta Conversions API and enhanced conversions: send ad signals that are complete and under your control.
Explore
A consent management tool, Consent Mode v2 and tag-level consent rules: we set up your measurement in line with KVKK and Google's consent requirements.
Explore
A GA4 and Google Tag Manager audit or a fresh setup: measurement plan, key events, settings and training for your team.
Explore
Firebase and GA4 measurement plans for mobile apps: event setup, ad source measurement and analysis joined with your web data.
Explore
A marketing data warehouse that joins ad, GA4, CRM and sales data in BigQuery: one source, consistent metrics, fast reports.
ExploreServer-side Google Tag Manager, first-party data, Meta Conversions API and enhanced conversions: send ad signals that are complete and under your control.
ExploreA consent management tool, Consent Mode v2 and tag-level consent rules: we set up your measurement in line with KVKK and Google's consent requirements.
ExploreA GA4 and Google Tag Manager audit or a fresh setup: measurement plan, key events, settings and training for your team.
ExploreFirebase and GA4 measurement plans for mobile apps: event setup, ad source measurement and analysis joined with your web data.
ExploreA marketing data warehouse that joins ad, GA4, CRM and sales data in BigQuery: one source, consistent metrics, fast reports.
ExploreTeam and proof
Clutch profile“Roicool knew what they were doing and were ready to answer our questions with their expertise anytime.”
Sena Miskioğlu, SESTEK Marketing Manager ·
5 → 13x average ROI
Published average from the clinic's public project record · 2 months (ongoing)
Read the EsteMoon Clinic caseStrategy, content, development and measurement in one team.
Partnerships and certifications
Yes, there is a free version. On 16 April 2026 Google renamed the tool Data Studio , and the paid edition with enterprise management features is now Data Studio Pro. Some data connectors are third-party and paid.
GA4, Google Ads, Search Console, BigQuery and Google Sheets connect directly; Meta, LinkedIn and CRM data come in through connectors or a data warehouse.
The main causes are every chart querying the platform API directly, long date ranges and many complex calculations. Preparing the data in BigQuery first makes reports noticeably faster.
Yes. The leadership dashboard shows a few key metrics and trends from spend to sales; the detail stays on the channel and campaign pages.
Yes. We hand over reports your team can edit, with documented metric definitions, and run a training session.
Let’s start
In a 30-minute intro call we listen to your goals and agree on the right first step.
