If your customers would rather call or message on WhatsApp than fill in a form, we measure those requests by ad and source too.
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View as MarkdownRoicool sets up call tracking with dynamic number insertion, Google Ads call conversions, logging of messages received through the WhatsApp Business Platform in the CRM, and sending these requests to GA4 and ad platforms as conversions. Recording and retention rules are set with your legal counsel.
Last updated: 21 October 2026View as Markdown
Four problems we solve.
Scope
Numbers that change by source, tying each call to its source, sending it to GA4 and the CRM.
Call assets in ads, the number on your site and imported calls.
A WhatsApp Business Platform provider or a CRM integration; linking messages to the contact record, with source information.
Marking in the CRM which calls or messages were qualified, and feeding that back to ad platforms.
Price: by scope, written in the proposalAsk for a proposal
Funnel: Ad click → Call · WhatsApp → Qualified call → Sale. Measured in the Serkan Hezar case: 150% approved appointment increase at the sale step (Approved appointments entering the clinic's system; advertising budget unchanged · 3-month optimization period). Steps without a figure are left blank; the form on the phone shows example values.
150%Approved appointment increaseApproved appointments entering the clinic's system; advertising budget unchanged · 3-month optimization period
Cases
With our data-driven performance marketing strategy for our partner in the healthcare sector, Serkan Hezar Clinic, we maximized lead quality without increasing the advertising budget and increased the number of actual appointments by 150%.
Read the Serkan Hezar caseApproved appointments entering the clinic's system; advertising budget unchanged · 3-month optimization period
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ExploreTeam and proof
Clutch profile“Roicool knew what they were doing and were ready to answer our questions with their expertise anytime.”
Sena Miskioğlu, SESTEK Marketing Manager ·
150% Approved appointment increase
Approved appointments entering the clinic's system; advertising budget unchanged · 3-month optimization period
Read the Serkan Hezar caseStrategy, content, development and measurement in one team.
Partnerships and certifications
Different phone numbers are shown on the website and in ads depending on the visitor's source; an incoming call is tied through that number to its source (campaign, keyword, page) and recorded in analytics and the CRM.
Yes. Calls from call assets in ads, calls to the number on your site and calls imported from a call tracking system can all be measured as conversions in Google Ads.
Through a provider connected to the WhatsApp Business Platform, or through the CRM's own integration. Messages are linked to the contact record and their source is recorded.
Recording calls and storing messages is processing personal data; the privacy notice, explicit consent where required, and retention periods should be set with your legal counsel. We do the technical setup within that framework.
No. It only measures the source of customer calls and messages that come from the brand's own ads and website. We do not offer a service for monitoring people's messages.
Let’s start
In a 30-minute intro call we listen to your goals and agree on the right first step.
