Why are LinkedIn ads expensive?

LinkedIn lets you target people by business data such as job title, company, industry and seniority, and that precision shows up in the cost per click. What matters is not the cost per click but the cost per qualified opportunity; in a well-built B2B campaign that number usually looks different.

Which ad formats does LinkedIn offer?

The main formats: single image and video sponsored content, carousel, document ads, message and conversation ads, text ads, dynamic ads and event ads. Lead Gen Forms can be used with most of these formats.

Lead Gen Form or landing page?

A Lead Gen Form gets a higher completion rate because details fill in from the profile, but lead quality can drop. A landing page gives more context and filtering. We usually test both and compare them on the qualified lead rate in the CRM.

How does account-based marketing (ABM) work on LinkedIn?

You upload a target company list to LinkedIn, and campaigns are shown to specific job titles and departments at those companies. Company-level engagement reports help the sales team decide which accounts to prioritize.

How long do LinkedIn ads take to show results?

B2B sales cycles are long, so the first leads can come within a few weeks, but the effect on sales is measured over months. That is why we manage the campaign by tracking interim metrics (qualified leads, meetings, opportunities) from the CRM.

LinkedIn ads agency: B2B campaigns

In short

What is LinkedIn ads agency? The answer in one paragraph.

Roicool builds LinkedIn ads for B2B brands from target company and job title lists, tests Lead Gen Form and landing page flows, and measures results with qualified lead and opportunity data from the CRM. In account-based marketing (ABM) campaigns it works from a target list shared with the sales team.

Last updated: 21 October 2026View as Markdown

Your customers are a limited audience in specific industries and specific roles.

Five problems we solve.

Your customers are a limited audience in specific industries and specific roles.
Your sales team has a target account list, but marketing can't reach it.
You ran LinkedIn ads, the cost per click was high and you couldn't tie the results to sales.
Leads from Lead Gen Forms are low quality.
In a long sales cycle, you want to reach the whole buying group.

Scope

What we do

01
Target audience and account list
We turn your ideal customer profile into company and person criteria: industry, headcount, country, department, seniority, job title. If the sales team has a target account list, we build account-based campaigns.
Deliverable · ICP and target
02
Format and offer
We choose the format by funnel stage: video and document ads for awareness, case studies and guides for consideration, demo and meeting offers for the decision stage.
Deliverable · Campaign and content
03
Lead Gen Form and landing page
We test both flows and compare them on the qualified lead rate in the CRM, not on form count. We connect Lead Gen Forms directly to the CRM.
Deliverable · Measurement and CRM
04
Measurement
LinkedIn Insight Tag and Conversions API setup; opportunities and sales in the CRM tied back to the campaign.
Deliverable · Monthly report
05
Working with sales
We share company-level engagement data with the sales team and decide together which accounts to prioritize.

01Target audience and account list

Target audience and account list

We turn your ideal customer profile into company and person criteria: industry, headcount, country, department, seniority, job title. If the sales team has a target account list, we build account-based campaigns.

Deliverable · ICP and target

02Format and offer

Format and offer

We choose the format by funnel stage: video and document ads for awareness, case studies and guides for consideration, demo and meeting offers for the decision stage.

Deliverable · Campaign and content

03Lead Gen Form and landing page

Lead Gen Form and landing page

We test both flows and compare them on the qualified lead rate in the CRM, not on form count. We connect Lead Gen Forms directly to the CRM.

Deliverable · Measurement and CRM

04Measurement

Measurement

LinkedIn Insight Tag and Conversions API setup; opportunities and sales in the CRM tied back to the campaign.

Deliverable · Monthly report

05Working with sales

Working with sales

We share company-level engagement data with the sales team and decide together which accounts to prioritize.

Price: by scope, written in the proposalAsk for a proposal

Measured results

The results we get in performance marketing. In figures, with the method.

14x
average ROI
Published on the project record: the average of the work so far; can vary seasonally · 2 months (ongoing)
Read the Royal Hair case
150%
Approved appointment increase
Approved appointments entering the clinic's system; advertising budget unchanged · 3-month optimization period
Read the Serkan Hezar case
13x
average ROI
Published average from the clinic's public project record · 2 months (ongoing)
Read the EsteMoon Clinic case
12x
average ROI
Published on the project record: the average of the work so far · 3 months (ongoing)
Read the İstanbul Care case
10x
average ROI
Average in the result set published on the clinic's project page; $30,000 monthly budget, Meta-led structure · 5 months (completed)
Read the Albania Hair Clinic case
−60%
cost per lead
CPL in niche countries, compared to the competitive main markets · First 2 months
Read the Royal Hair case

Every figure comes from a project record; its method and period are on the case page.

Google Ads
Meta

Cases

Results, with their method. Six cases from this service.

All case studies

- Royal Hair
- Medical tourism
Royal Hair: how did we split a $60,000 budget between two different jobs?
Read the Royal Hair case
Published on the project record: the average of the work so far; can vary seasonally · 2 months (ongoing)
- Serkan Hezar
- Medical tourism
Performance marketing optimization: 150% increase in appointments
Read the Serkan Hezar case
Approved appointments entering the clinic's system; advertising budget unchanged · 3-month optimization period
- EsteMoon Clinic
- Medical tourism
How did we split campaigns in a clinic with a broad service range?
Read the EsteMoon Clinic case
Published average from the clinic's public project record · 2 months (ongoing)
- İstanbul Care
- Medical tourism
How we built the ad architecture for a multi-market health tourism brand
Read the İstanbul Care case
Published on the project record: the average of the work so far · 3 months (ongoing)
- Albania Hair Clinic
- Medical tourism
How did we turn a Tirana clinic's location into a Meta Ads strategy?
Read the Albania Hair Clinic case
Average in the result set published on the clinic's project page; $30,000 monthly budget, Meta-led structure · 5 months (completed)
- Royal Hair
- Medical tourism
How to generate patient flow from scratch in 2 months for medical tourism
Read the Royal Hair case
CPL in niche countries, compared to the competitive main markets · First 2 months

01 / 06

In the same area

In the same area. Services that work side by side.

This service is part of Performance marketing agency

01 / 05

Team and proof

The team that does the work, the result we measured. Our rating and our badges can be checked.

Clutch reviews Clutch

5.0★★★★★8 verified reviews

“Roicool knew what they were doing and were ready to answer our questions with their expertise anytime.”
Sena Miskioğlu, SESTEK Marketing Manager · 20 October 2026

Clutch profile

Case result

150% Approved appointment increase

Approved appointments entering the clinic's system; advertising budget unchanged · 3-month optimization period

Read the Serkan Hezar case

Team

Strategy, content, development and measurement in one team.

projects: 13
cases: 9

Furkan CoşkunProfile Performance Marketing Specialist · Owner of this service

Partnerships and certifications

Frequently asked questions

Why are LinkedIn ads expensive?
LinkedIn lets you target people by business data such as job title, company, industry and seniority, and that precision shows up in the cost per click. What matters is not the cost per click but the cost per qualified opportunity; in a well-built B2B campaign that number usually looks different.
Copy link
Which ad formats does LinkedIn offer?
The main formats: single image and video sponsored content, carousel, document ads, message and conversation ads, text ads, dynamic ads and event ads. Lead Gen Forms can be used with most of these formats.
Copy link
Lead Gen Form or landing page?
A Lead Gen Form gets a higher completion rate because details fill in from the profile, but lead quality can drop. A landing page gives more context and filtering. We usually test both and compare them on the qualified lead rate in the CRM.
Copy link
How does account-based marketing (ABM) work on LinkedIn?
You upload a target company list to LinkedIn, and campaigns are shown to specific job titles and departments at those companies. Company-level engagement reports help the sales team decide which accounts to prioritize.
Copy link
How long do LinkedIn ads take to show results?
B2B sales cycles are long, so the first leads can come within a few weeks, but the effect on sales is measured over months. That is why we manage the campaign by tracking interim metrics (qualified leads, meetings, opportunities) from the CRM.
Copy link

Question not here? Write to us

Clutch5.08 reviews

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LinkedIn ads agency

What is LinkedIn ads agency? The answer in one paragraph.

Your customers are a limited audience in specific industries and specific roles.

Your customers are a limited audience in specific industries and specific roles.

Your sales team has a target account list, but marketing can't reach it.

You ran LinkedIn ads, the cost per click was high and you couldn't tie the results to sales.

Leads from Lead Gen Forms are low quality.

In a long sales cycle, you want to reach the whole buying group.