What being a Google Partner means
Roicool is a Google Partner agency, approved by Google. The Google Partner badge shows that we are part of the programme Google runs for advertising management: the Google Ads spend of the brands whose accounts we manage, campaign performance and the team's Google Ads certifications are the programme's requirements.
For you it is simple: your Google Ads budget is managed by a team that works to the standards Google tracks. The campaign structure, the bidding strategy and the measurement setup are built on Google's current tools.
What we do on Google
We run Google Ads accounts to the standards of the Google Partner programme:
- Search campaigns: capturing demand that is ready to buy, with the right keywords and ad copy.
- Performance Max: campaigns across Google's whole inventory, fed by conversion data.
- YouTube ads: reaching people who don't know the brand yet with video, and moving them towards search.
- Account audits: reviewing an existing account's structure, measurement and spend, and writing a prioritised list of fixes.
Measurement comes first in every account: without correct conversion tracking, no bidding strategy works as it should.
Related services
How to verify the partnership
The Google Partner badge is listed under the agency's name in Google's partner directory. In the proposal meeting we show you the badge's current status and who will manage your account.
