Roicool is a Generative Engine Optimization (GEO) agency that helps brands get cited and recommended in responses from ChatGPT, Gemini, Perplexity, and Google AI Overviews.
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Roicool is a Generative Engine Optimization (GEO) agency that gets brands cited and recommended in answers from ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. We measure which questions mention your brand, how AI describes you and which sources it draws on with Ossvy, the software we built, and plan content, technical and digital PR work from that measurement.
Last updated: 18 September 2026View as Markdown
Five problems we solve.
Buyers decide without seeing you.
AI crawlers don't run JavaScript.
No clear answer in long content.
Old prices, closed branches.
Your competitor is cited instead.
QuestionTürkiye'de lojistik firmaları için navlun ve gümrük yönetim yazılımı sunan şirketler hangileri?
ChatGPT
2. Modaltrans — Web sitesi: modaltrans.com/tr. Bulut tabanlı lojistik yönetim platformu. Navlun teklifleri, rezervasyon, yük ve konteyner takibi, finans, CRM ve gümrük yönetimi modülleri sunuyor. Türkiye'de ofisi bulunuyor; ancak gümrük özelliklerinin Türkiye mevzuatına uygunluğu ayrıca doğrulanmalı. 1 modaltrans.com
24+
Modaltrans · AI visibilitySample data
Semrush AI visibility score (domain overview); 0 at the start of the project · 6 months
Engines we measure
Cases
For MEP, Turkey's leading destination management company (DMC), we translated the brand's impeccable global operational capabilities and "C-Level" vision into the digital space. We built a visually powerful, user experience (UX)-focused, and fully SEO-compliant, premium corporate web platform.
Read the MEP DMC caseScope
We track how your brand is mentioned on ChatGPT, Gemini and Perplexity, as well as Claude and Microsoft Copilot.
Most AI crawlers, such as GPTBot, PerplexityBot and ClaudeBot, don't run JavaScript and can be blocked by robots.txt rules. We check that your site is open to them and that key content can be read without running code, and prepare an llms.txt file when needed.
When AI writes an answer, it prefers clear sentences that stand on their own. We write so that the first sentence of every section is an answer by itself, and bring definitions, comparison tables and sourced figures to the front.
When AI recommends a brand, it also looks at what is written about it. We find the industry publications, comparison lists and review platforms cited in answers, and work to get your brand into them with accurate information.
We test the questions your customers might ask on ChatGPT, Gemini and Perplexity at regular intervals. We report which questions mention your brand, how it is described, which sources are shown and your competitors' share.
Price: from USD 2,000 per month + VATAll service prices
Our measurement tool
Ossvy· the software we built
Search optimization so that your content appears as a source in Google AI Overviews, AI Mode and chat-based AI answers.
Explore
Content structured to be cited as a source in ChatGPT, Gemini, Perplexity and AI Overviews: definition, evidence, tables and FAQs.
Explore
A baseline report and roadmap that measures how your brand is mentioned in ChatGPT, Gemini, Perplexity and Google AI Mode.
ExploreTeam and proof
Clutch profile“Roicool knew what they were doing and were ready to answer our questions with their expertise anytime.”
Sena Miskioğlu ·
1240 → 24+ AI visibility
Semrush AI visibility score (domain overview); 0 at the start of the project · 6 months Sample data
Read the Modaltrans caseStrategy, content, development and measurement in one team.
Partnerships and certifications
Process
We define the questions your customers ask, measure where your brand stands in those answers today and choose the pages that should answer them.
We make the chosen pages readable for bots without running code and rewrite them so the first sentence of each section is an answer on its own.
For questions still left unanswered, we write briefs with definitions, comparison tables and sourced figures, and produce the content.
We test the same question set again every month and show the change in the monthly report.
Zehra Adaş · Managing Partner · Updated 18 September 2026 · 4 min read
Users now ask AI their questions and read a single answer instead of browsing through links. GEO, also known as AI SEO, aims to ensure your brand appears in these answers with accurate information as a recommended option. We track how your brand is mentioned on ChatGPT, Gemini, and Perplexity, as well as Claude and Microsoft Copilot.
SEO aims at rankings on Google's results page; GEO aims at being mentioned inside the answer that engines like ChatGPT and Gemini give. Both share the same content foundation, and they are measured differently. A detailed comparison: GEO vs SEO vs AEO.
AI recommends a brand only when it finds it in sources it can read, understand and trust. That is why GEO rests on three foundations:
We explain how AI picks brands in How ChatGPT chooses brands.
We built Ossvy to measure AI visibility. Ossvy regularly asks ChatGPT, Gemini, Claude and Perplexity the questions your customers ask, and records whether your brand is mentioned, how it is described and which sources are shown.
Every GEO engagement starts with this measurement, and the monthly reports show the change on the same set of questions. So the answer to "has our visibility improved?" is not a guess but a measurement repeated with the same method.
To see where you stand before starting: an AI visibility analysis or our free AI tools. The method in detail: How to measure AI visibility.
To check the steps yourself: GEO checklist.
See also our e-book AI visibility guide, which covers the topic end to end.
When potential customers look for a service, they now ask ChatGPT questions like "Which dental clinic do you recommend in Istanbul?" Instead of a long list, they see a few brand names and a short reason. The right strategy is to make sure AI recognises your brand, gives accurate information about you and sees you as a reliable source. That takes three things: a site AI bots can read, content written clearly enough to be quoted directly, and mentions of your brand in the industry publications, guides and review platforms AI draws on.
If you aren't in that answer, your customer never sees you while deciding.
Most crawlers, such as GPTBot and PerplexityBot, don't run JavaScript.
The content is long, but there's no clear sentence that can be quoted on its own.
Old prices, closed branches, services you no longer offer.
ChatGPT and Perplexity cite your competitor's page instead of yours.
A GEO agency makes sure AI answers describe the brand correctly and cite it as a source. It does this by putting the sources AI draws on in order (the brand's own site, directories, news, forums) and by measuring the result regularly.
SEO aims at rankings on Google's results page. GEO aims at being mentioned inside the answer that engines like ChatGPT and Gemini give. Both share the same content foundation; they are measured differently.
By regularly asking ChatGPT, Gemini, Claude and Perplexity the questions the brand's customers ask, and recording the brand's mention rate, how it is described and which sources are shown. We run this measurement with Ossvy, the software we built .
ChatGPT, Google AI Overviews, Gemini, Perplexity, and Microsoft Copilot. Each platform has a different approach to selecting sources—Perplexity relies more on live web searches, while ChatGPT combines training data with search. Therefore, both the work and the measurement are segmented by platform.
When technical access issues are resolved, initial changes can be observed within weeks. Areas requiring brand authority and third-party mentions typically take 3–6 months. We do not provide a guarantee on exact timing; results are volatile because language models can show different sources for the same question at different times.
The price depends on your current visibility, the number of questions and topics to cover, the number of target languages and the volume of content to produce. We always start with a visibility audit; its output makes both the scope and the budget clear. You can see our starting price on our pricing page ; the exact figure is set in a written quote for your scope.
The four most common reasons: your site is blocked to AI bots via robots.txt, your content is not structured in a Q&A format, there are insufficient mentions of your brand in third-party sources, and you lack structured data (schema). Models rely on both their training data and live web searches; if you are not present in either, you will not appear in the response.
Strong SEO is the foundation of GEO, but it is not enough on its own. A page that ranks first on Google might not appear in a ChatGPT response at all, because models do not look at rankings, but rather at the quotability of the content and the context surrounding the brand. If your existing SEO infrastructure is solid, progress on the GEO side will be significantly faster.
Traffic from AI answers is still small compared with classic search, but its intent is high: the user is already in the middle of a decision. The more important side is this: if you are not in the answer, that answer is recommending your competitor. GEO is better treated not as a short-term traffic channel but as the work of keeping your share of mentions in your category.
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In a 30-minute intro call we listen to your goals and agree on the right first step.
