We tie cookie consent, Google Consent Mode v2 and all your tags to the same rules, working with your legal counsel.
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Roicool inventories the cookies and tags on your site, sets up a consent management tool, applies the four Consent Mode v2 parameters with correct default and update rules, ties non-Google tags to consent and documents the setup with Tag Assistant recordings. Your legal counsel approves the legal texts.
Last updated: 21 October 2026View as Markdown
Four problems we solve.
Scope
A list of every cookie and tag on the site, with its purpose and category.
Choosing and setting up a tool that integrates with Google; a banner where declining is as easy as accepting.
Default and update rules for analytics_storage, ad_storage, ad_user_data and ad_personalization; Basic or Advanced mode. More detail: What is Consent Mode v2.
Connecting Meta, LinkedIn and other tags through consent checks in Google Tag Manager.
A tag-by-tag check sheet, Tag Assistant recordings, platform diagnostics screens.
Price: by scope, written in the proposalAsk for a proposal
In a Consent Mode setup the visitor chooses on the consent banner; Google Tag Manager starts from "denied", updates once consent arrives, the tags run only as far as allowed, and GA4 models the conversions that would otherwise be missing. Tools we use for this: Looker Studio, Google Ads, Meta CAPI, Clarity, Semrush, Zoho CRM, Photoshop.
Site + CMP
Example event
cmp: banner shownchoice: analytics + adsregion: TR (KVKK)Consent Mode
Example event
consent default: deniedconsent update: grantedad_user_data: grantedGTM
Example event
GA4 tag: fires (granted)Ads tag: fires (granted)denied → cookieless pingGA4
Example event
GA4 → modelled conversionGoogle Ads → consent ✓Meta CAPI → Lead (consent ✓)Google Ads
Meta CAPI
Looker Studio
Cases
At Royal Hair, Google Ads captures demand that already exists while a multi-stage Meta funnel carries cold audiences toward a booking. A $60,000 monthly budget is balanced between those two jobs, and CAPI keeps conversion data clean at every stage. The published results: 14x average ROI, an 8% conversion rate and an $11 lead cost, which can vary seasonally.
Read the Royal Hair casePublished on the project record: the average of the work so far; can vary seasonally · 2 months (ongoing)
Published average from the clinic's public project record · 2 months (ongoing)
Average in the result set published on the clinic's project page; $30,000 monthly budget, Meta-led structure · 5 months (completed)
In the same area
Server-side Google Tag Manager, first-party data, Meta Conversions API and enhanced conversions: send ad signals that are complete and under your control.
Explore
A GA4 and Google Tag Manager audit or a fresh setup: measurement plan, key events, settings and training for your team.
Explore
Firebase and GA4 measurement plans for mobile apps: event setup, ad source measurement and analysis joined with your web data.
Explore
A marketing data warehouse that joins ad, GA4, CRM and sales data in BigQuery: one source, consistent metrics, fast reports.
Explore
Looker Studio reports for leadership, channels and campaigns: documented metrics, dashboards that load fast and a setup your team can update.
ExploreServer-side Google Tag Manager, first-party data, Meta Conversions API and enhanced conversions: send ad signals that are complete and under your control.
ExploreA GA4 and Google Tag Manager audit or a fresh setup: measurement plan, key events, settings and training for your team.
ExploreFirebase and GA4 measurement plans for mobile apps: event setup, ad source measurement and analysis joined with your web data.
ExploreA marketing data warehouse that joins ad, GA4, CRM and sales data in BigQuery: one source, consistent metrics, fast reports.
ExploreLooker Studio reports for leadership, channels and campaigns: documented metrics, dashboards that load fast and a setup your team can update.
ExploreTeam and proof
Clutch profile“Roicool knew what they were doing and were ready to answer our questions with their expertise anytime.”
Sena Miskioğlu, SESTEK Marketing Manager ·
5 → 13x average ROI
Published average from the clinic's public project record · 2 months (ongoing)
Read the EsteMoon Clinic caseStrategy, content, development and measurement in one team.
Partnerships and certifications
Yes. Choosing the consent management tool, defining the categories, setting up the banner and integrating Consent Mode are done together. Your legal counsel approves the banner text and the policy texts.
Advanced mode allows modeling from cookieless signals when consent is declined; Basic mode loads no Google tags before consent. The choice is a legal decision; we present the options and their technical effects to your legal counsel.
Google's v2 requirement covers EEA traffic. You need it if you get visitors from Europe or advertise in Europe; obligations under KVKK for visitors in Türkiye are assessed separately.
Consent Mode only controls Google tags. We connect Meta Pixel, LinkedIn Insight Tag and other tags separately, using consent checks in Google Tag Manager.
We hand over Tag Assistant recordings of behavior before and after consent, the Google Ads and GA4 diagnostics screens, and a tag-by-tag check sheet.
Let’s start
In a 30-minute intro call we listen to your goals and agree on the right first step.
