Medical tourism marketing agency: campaigns that bring patients from abroad

• Health advertising regulation 2026

• İstanbul Careİstanbul Care: 11 country and language combinations, CAPI12xAverage 12x ROI, 6% conversion rate (up to 8% by campaign), $14 cost per lead; 3 months, ongoing
• Royal HairRoyal Hair: Google for ready demand, a multi-stage Meta funnel14xAverage 14x ROI, 8% conversion rate, $11 cost per lead; 2 months, ongoing
• EsteMoon ClinicEsteMoon Clinic: Campaigns split by service line, SEO in 10 languages13xAverage 13x ROI, 7% conversion rate (up to 8% by campaign), $13 cost per lead; 2 months, ongoing
• Albania Hair ClinicAlbania Hair Clinic: Meta Ads built on the location advantage, SEO in 3 languages10xAverage 10x ROI, 6% conversion rate (up to 8% by campaign), $16 cost per lead; 5 months, completed
• Serkan Hezar ClinicSerkan Hezar Clinic: Lead quality optimisation, fixed budget150% more confirmed appointments, 30% lower cost per lead; a 3-month optimisation period
• Patient flow from zero in 2 monthsPatient flow from zero in 2 months: Niche countries, ads in 4+ languages, CRM setupThe first international patients arrived in the first 2 months; cost per lead in niche countries 60% lower than in the main markets

Medical tourism marketing agency FAQ: common questions

• What does a medical tourism marketing agency do?+–

  It builds the ads, the multilingual site and the tracking that reach patients abroad for licensed clinics and facilitators. It runs campaigns by market and language, follows inquiries in the CRM and sends only qualified inquiries back to the ad platforms. Part of the job is checking every ad against Türkiye's rules and each platform's health policy.

• What is the difference between a marketing agency and a health tourism facilitator?+–

  A facilitator holds a licence from USHAŞ and refers patients, arranges transfers and coordinates the visit. A digital marketing agency runs the ads, the site and the tracking for a clinic or a facilitator; it does not act as a patient intermediary. A clinic may not use unlicensed people or companies for facilitator work.

• Can a clinic advertise abroad without a health tourism licence?+–

  Article 8 of Türkiye's promotion regulation, which allows promotion abroad, applies only to clinics and facilitators working under a health tourism licence. Without the licence, the regulation's general rules apply. The Ministry of Health licenses clinics; USHAŞ licenses facilitators.

• What does Türkiye's ban on doctor and clinic advertising cover?+–

  Open or hidden advertising of healthcare services is banned; promotion and information are allowed under conditions. Claims of superiority, unproven methods, prices and offers, and posts built on patients' thanks can't be used inside Türkiye. In a separate channel aimed abroad, prices and patient reviews are allowed under conditions. → Health advertising regulation 2026

• Google Ads or Meta?+–

  They do different jobs. Google catches the patient searching for the treatment in their own language; Meta creates demand and explains the process. At Royal Hair, Google meets ready demand while Meta carries cold audiences to the decision point with a multi-stage funnel. Which one gets more weight depends on search volume and decision time in the market.

• Which country and language should we start with?+–

  Start from your own patient records: which countries send inquiries, which turn into treatment, which languages your team can answer in? Niche markets with less competition are worth a look too; in a case we published, the cost per lead from niche countries was 60% lower than in the main markets.

• How do you track WhatsApp leads?+–

  In Meta's click-to-WhatsApp ads, the click ID (ctwa_clid) arrives with the message and is sent back through the Conversions API. The WhatsApp button on the site carries a page-specific reference code. That measures the source; the message itself is health data and never enters the tracking. → WhatsApp lead tracking in health tourism

• How do you measure lead quality?+–

  Each inquiry gets a stage in the CRM: reached, qualified (sent photos or reports), quoted, deposit paid, patient arrived. Qualified stages go to the ad platforms as offline conversions. Campaigns then learn from inquiries that reach a pre-assessment, not from the number of messages.

• Can before-and-after photos be used in ads?+–

  Not as sponsored posts inside Türkiye. In a channel aimed abroad, with Türkiye excluded and automatic audience settings turned off, sponsored visuals are allowed. The patient's written consent, the same shooting conditions and the date are needed in every case. Meta also accepts before-and-after images only for audiences aged 18 and over.

• Can health ads use remarketing?+–

  Google treats health as a sensitive interest category; cosmetic surgery, surgical procedures and injections fall under it. In this category, Customer Match, data segments, audience expansion and lookalike segments can't be used. On Meta, building audiences from treatment page visitors is risky under its health data rules. The setup should lean on search intent and location.

• What proof should we ask an agency for?+–

  Published case studies in the sector, the period each figure covers and how it was measured, an example of the CRM and offline conversion setup, and how rule checks are done. A report that shows only clicks or lead counts doesn't show how many people became patients.

• Do Türkiye's health tourism incentives cover advertising?+–

  The Ministry of Trade's service export support can cover some promotion costs of health tourism businesses. Confirm which costs, at what rate and with which documents against the current rules and with your adviser.