What being a Meta Business Partner means
Roicool is an agency in the Meta Business Partner programme. The programme covers agencies that run Facebook and Instagram advertising on behalf of their clients. For you it means your ad account is planned and run by a team that knows Meta's current ad products and measurement tools.
What we do on Meta
As a Meta Business Partner we plan and run Facebook and Instagram advertising:
- Campaign structure: a separate campaign and message for every stage, from people who don't know the brand to the booking or the sale.
- Creative testing: trying image and video variations in a planned way and scaling what works.
- Measurement: Meta Pixel and the Conversions API (CAPI), so conversion data reaches Meta without being lost to browser blocking.
- Working with Google: Meta creates demand, Google Ads captures ready demand; the two channels' budgets are balanced on the same measurement.
We describe an example of this setup in the Royal Hair case study.
Related services
How to verify the partnership
In the proposal meeting we show you our Meta Business Partner status and the Business Manager setup your ad account will be run in. You always own the account and the data.
