Google Ads Agency: Roicool

The Google Ads platform is much more complicated than pressing “advertise”. Working with an agency: Budget Protection: We optimize “negative keywords” to prevent clicks that are irrelevant to your industry (e.g. “free”, “how-to” searches). This alone prevents your budget from going to waste. Expert Optimization: We continuously analyze which ad text, which keyword, or which landing page brings “conversion” with A/B tests. Data Analysis: We don't just look at the number of clicks. We analyze which demographic, what watch or what device brings you “customers”, we orient the budget accordingly. In short, while you focus on growing your business, we focus on bringing in the most profitable customers.

There is no magic answer to this question, and we recommend that you stay away from agencies that say “as much as you want”. The right budget; To your industry's competition (CPC costs), Number of keywords you target, Monthly “conversion” (sales/form) goals determined according to. We begin the process by analyzing the estimated CPC and click-through numbers needed to meet your goals. The first month is usually the month of “data collection and learning”, budget optimization begins with this data.

CPC is the fee you pay Google for a visitor to click on your ad. But while Google is an “auction” system, it doesn't just “ring the whistle that gives the money.” The most important factor determining the CBT is the “Quality Score”. Quality Score is a rating of how “relevant” your ad text, keyword, and landing page are to each other. We don't raise money to reduce CBT; we improve ad text, understand irrelevant words, and improve the user experience (UX) of the landing page. When your Quality Score rises, you will rank higher by paying less than your competitors.

Transparency is essential for us. We don't send you reports full of complicated metrics that you don't understand. At roicool, you'll see the following clear data in the reports we prepare specifically for you: How much was spent? How much was earned in return for (cost)? (Turnover/Conversion Value) How much did it cost you to win a customer? (CPA/Customer Acquisition Cost) How many TL are returned to you for every $1 you invest in advertising? (ROAS) We share this data with you periodically (weekly/monthly) and together determine the strategy for the next month based on this data.

Many agencies on the market report “clicks” (traffic) or “impressions” (popularity). We at roicool report “ROAS” (Return on Advertising Spend) and “Cost of Customer Acquisition” (CPA). For us, success is not low CPC (Cost Per Click), but low “Cost Per Customer”. If you don't spend $1 and earn $5, there's no point in advertising. Our entire strategy is based on how to make that 1 TL 5 TL (or more).

This is the most common problem we encounter and is often caused by the difference between “performance marketing” and “digital marketing”. The problem may be one of the following: Wrong Keyword: Instead of advertising the word “shoes”, you may not be focusing on specific (Long-tail) and purchase-oriented words, such as “red patent leather men's shoes”. Weak Landing Page: Your ad is great, but the page (your site) they reach after clicking is slow, confusing, or not mobile-friendly. Lack of Offer: Your ad text says “We're great” but asks the user “Why should I take it now?” It does not answer the question (for example: free shipping, 10% discount). We at roicool optimize not only the ad panel, but also the user's journey (from advertising to sales) as a whole.

We use all the Google Ads tools for your needs: Search Ads: To reach customers who are “looking for you” (Highest ROI potential). Display Advertising Network (GDN): To capture brand awareness and potential customers where they “see”. YouTube Ads: To reach and attract large audiences with video content. Remarketing: To “remind yourself” of people who have visited your site before but have not purchased it (Conversion rate is one of the highest campaign types).

This is a great question, because success is hidden right here. Our service is not just “billboard management”. We manage the process holistically: Copywriting: We prepare transformation-oriented, A/B tested, call-to-action (CTA) advertising texts. Visual Ads (GDN/YouTube): We provide the basic designs needed for Display Network or YouTube campaigns. (If advanced production is required, we'll talk about that separately.) Landing Page: This is the most critical point. The place where the visitor from the ad will turn into a “customer” is your landing page. We provide you with a clear “to-do list” (UX/UI suggestions) for the optimization of your current page (colors, buttons, forms). If you need a landing page design from scratch, we can also project it separately with our web design team. Our goal is to design the “seamless customer journey” from start to finish that will make the most efficient use of your advertising budget.