Conversion rate optimization (CRO)

Absolutely yes. This is akin to “transporting water with a bucket of holes.” Increasing your advertising budget (filling more water) leads to more waste, not the solution. The problem is that the visitor does not find what he is looking for when he comes to your page, does not feel confident or “What should I do now?” is that he cannot see the answer to his question. At roicool, we, one by one, detect and close the “holes” (transformation barriers) in that bucket.

Your home page is like a “supermarket”; it contains dozens of different categories, links and distractions (About Us, Blog, Contact, etc.). The visitor disappears. A “landing page” is like an “expert boutique”. It has a single purpose, a single product or a single message. The visitor who clicks on your ad will land on a page focused only on “that” topic and will have no choice but a “Call to Action” (CTA). This increases conversion rates (ROI) by multiplying.

Conversion Rate is the percentage that shows how many of the 100 people who come to your page do the “desired action” (purchase, fill out forms). The “good” rate depends on the industry, the price of the product, and even the source from which the traffic comes (advertising, SEO). While 2% is considered “good” in e-commerce, 10% can be targeted in a B2B service (form filling). Our goal as roicool is not to look at your competitors' odds, but to take your “current” ratio (e.g. 1%) and increase your profitability (ROI) through continuous optimization (1.5%, 2%, 2.5%...).

This is the service with the highest ROI in marketing. Let's do some simple math: Case 1 (Without Optimization): You spend $10,000 per month on ads and get 100 customers with a 1% conversion rate. Your customer acquisition cost (CPA) is 100 TL. Case 2 (Optimized with roicool): “We” optimized your page and your conversion rate increased to 2%. Now you get 200 customers with the same $10,000 advertising budget. Your customer acquisition cost (CPA) has decreased to 50 TL. Your profitability has “doubled”. This is exactly what roicool promises.

Web design includes the overall “look” (aesthetic) and “identity” of your site. Landing Page Optimization (CRO) is the science of “behavior”. We asked, “Is this color beautiful?” we don't ask. We asked, “Did making this button color red increase sales by 10% over making it green?” we ask. CRO is to scientifically increase the likelihood of pressing the “buy” button by analyzing each movement of the visitor with data.

We do not “guess”, we “test”. The cornerstone of the process is A/B Testing: We prepare the same page in two different versions (e.g. version A with green buttons, version B with red buttons). We “automatically” redirect 50% of traffic to A and 50% to B. At the end of a certain period of time (e.g., 1000 visitors), we prove “by data” which version brought more conversions (sales/forms) in a “statistically significant” way. We publish the winning version and start testing a new hypothesis (e.g. changing the title).

Right in the center. Page Speed: More than 50% of visitors “leave” a page that opens less than 3 seconds later. You end up throwing away half of your advertising budget before your site opens. Mobile Adaptation: The vast majority of traffic comes from mobile. If your page requires “scroll, zoom, zoom out” on the phone, the visitor will instantly press the “back” key. Our optimization process starts with achieving “technical excellence” (speed and mobile experience) before “design” changes.

It has a positive “direct” effect. Google loves the “user experience” (UX). When we optimize your page, visitors stay longer on your page (Dwell Time), have less bounce rate, and more “conversions”. Google understands that people like this page and rewards you in organic searches (SEO) by saying, “This page should be the best answer for this topic.”