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Case · Modaltrans · Digital marketing for logistics

24+AI visibility

Sample data
Period
6 months
Method
Semrush AI visibility score (domain overview); 0 at the start of the project
Read the case

Last updated

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Istanbul · Maslak

In short

What is SEO? The answer in one paragraph.

An SEO agency plans and runs the technical SEO, content and link work that gets a brand ranking for the searches its audience makes on Google. Roicool is an SEO agency focused on turning organic traffic into sales, with a keyword map, technical groundwork, a content strategy and monthly measurement.

Last updated: 17 September 2026View as Markdown

Your competitors rank at the top. Why is your site on page two?

Five problems we solve.

  • Technical issues

    Speed and crawl problems pull rankings.

  • Scattered content

    Your pages compete for one search.

  • Wrong keywords

    Traffic arrives, buyers don't.

  • Weak authority

    No links from trusted sites.

  • Results go unmeasured

    Nobody knows what organic sells.

SEO results

Serkan Hezar: estimated organic traffic (Semrush)

11,546estimated monthly organic traffic, peak (December 2025)

Semrush's estimated monthly organic traffic: 0 in January 2024, a peak of 11,546 in December 2025, 957 in September 2026. The site is now closed.

Source: Source: Semrush, October 2026 · January 2024 – September 2026, Türkiye database

Show the table
Periodestimated monthly organic traffic, peak (December 2025)
01/240
02/240
03/2467
04/2474
05/2433
06/2436
07/2438
08/2445
09/2491
10/24161
11/24133
12/24344
01/25393
02/25735
03/251,826
04/252,482
05/254,225
06/253,294
07/253,706
08/257,185
09/258,979
10/258,220
11/259,334
12/2511,546
01/268,473
02/267,793
03/265,369
04/265,410
05/265,166
06/263,835
07/263,192
08/262,186
09/26957
Serkan Hezar: estimated organic traffic (Semrush): 01/24 0 to 09/26 957.

roicool.com · Semrush · organic keywords (index)

+370%keywords ranking on Google, over 12 months (Oct 2025 = 100)

Our own site's Semrush data, as an index rather than raw counts: Oct 2025 = 100, Sep 2026 = 470. Mar → Sep 2026: +21%. The dips are real and stay in.

Source: Source: Semrush (roicool.com, Turkey database), October 2026 · Oct 2025 → Sep 2026

Show the table
Periodkeywords ranking on Google, over 12 months (Oct 2025 = 100)
Eki100
Kas110
Ara229
Oca327
Şub376
Mar390
Nis361
May414
Haz437
Tem402
Ağu438
Eyl470
roicool.com · Semrush · organic keywords (index): Eki 100 to Eyl 470.

roicool.com · Semrush · cited in Google AI Overviews (index)

+583%AI Overview citations, Mar → Sep 2026 (Mar = 100)

Semrush's Turkey AI Overview data starts in March 2026, so the index starts there: Mar = 100, Sep = 683.

Source: Source: Semrush (roicool.com, Turkey database), October 2026 · Mar → Sep 2026

Show the table
PeriodAI Overview citations, Mar → Sep 2026 (Mar = 100)
Mar100
Nis167
May250
Haz350
Tem417
Ağu617
Eyl683
roicool.com · Semrush · cited in Google AI Overviews (index): Mar 100 to Eyl 683.

Cases

Results, with their method. Two cases from this service.

All case studies
  • Modaltrans case cover: an AI visibility score of 24+
    • Modaltrans
    • Digital marketing for logistics

    Modaltrans SEO case study: organic and AI visibility

    Read the Modaltrans case

    Semrush AI visibility score (domain overview); 0 at the start of the project · 6 months

  • Istanbul Care case cover: 11 country and language splits
    • İstanbul Care
    • Medical tourism

    How we built the ad architecture for a multi-market health tourism brand

    Read the İstanbul Care case

    Published on the project record: the average of the work so far · 3 months (ongoing)

Scope

Our SEO Services

At Roicool, we offer a holistic approach across the three pillars of SEO (On-Page, Off-Page, Technical), delivering E-E-A-T focused strategies that set you apart from your competitors.

01On-page SEO (content and authority optimization)
01

On-page SEO (content and authority optimization)

We don't just stuff keywords. Our process begins with understanding search intent. We restructure your content based on Google's E-E-A-T (Expertise, Authoritativeness, Trustworthiness) criteria. This isn't just about creating a blog post; it's about building 'topic authority'. We optimize your titles, meta descriptions, and internal linking to guide visitors directly to conversion.

Deliverable · Content Generation That
02Off-page SEO (digital PR and authority building)
02

Off-page SEO (digital PR and authority building)

We don't 'buy links'; we 'build' lasting authority. Our Off-Page SEO approach is based on Digital PR and content marketing. We earn natural, high-authority backlinks for your brand from industry-leading sources (press, universities, industry blogs). This is about providing 'references' to Google and is the key to the lasting success behind our successful projects .

Deliverable · Technical Optimization

Price: from TRY 50,000 per month + VATAll service prices

Team and proof

The team that does the work, the result we measured. Our rating and our badges can be checked.

Clutch reviewsClutch
5.0★★★★★8 verified reviews

“The ads, application forms and site structure were entirely tailored to my areas of expertise.”

Op. Dr. Serkan Hezar ·
Clutch profile
Team

Strategy, content, development and measurement in one team.

projects
13
cases
9
Mahmud FiloğluManaging Partner · Owner of this service

Guide. What to know about Data-driven SEO.

· Managing Partner · Updated 17 September 2026 · 4 min read

Make a difference with advanced SEO

Persistent and profitable rankings in target words

We're not interested in temporary "Google tricks." We target the keywords with the highest "purchase intent" in your industry, generating sustainable, white-hat (Google update-resilient) , and permanent rankings that bring you MQL/SQLs (profitable customers) , not just fleeting traffic. Our goal is to turn your site into a permanent lead generation engine.

Transforming traffic growth into digital authority

High traffic is a start, not the goal. We transform your site into a "topic authority" with a technical infrastructure (Webflow) , content strategies , and a "topical authority" focused content architecture that are all fully compliant with Google's expertise and trustworthiness (E-E-A-T) criteria. This increases your value in the eyes of both Google and your customers.

Catching SEO opportunities before competitors with AEO

SEO is always changing; we lead that change. We go beyond ordinary optimization to focus on AEO (Answer Engine Optimization) strategies. We turn Featured Snippet targeting , FAQ optimization, voice search, and new AI-powered search trends into opportunities for you. While your competitors play catch-up, you capture the market's new opportunities.

360-degree SEO: A holistic digital asset

We don't just look for success on your website. We integrate your YouTube SEO , Google My Business (Profile) optimization, and your visibility on social media (social signals) with your main SEO strategy. This holistic approach, combined with performance marketing that supports SEO, builds 360-degree brand authority.

Strategic SEO Partnership: More Than Just Rankings

Achieving a ranking is a means, not an end. The real goal is to turn that ranking into measurable profit . Unlike many "SEO specialists," we don't see SEO as an isolated technical task. For us, SEO is a holistic growth strategy that serves your corporate goals.

Rest of the guide9 sections · 3 min read

Holistic Agency Synergy: Fueled by PPC and Web

SEO alone is a slow process. Our SEO strategy is fed by data from the PPC campaigns we run as a Google ads agency . We instantly learn which keywords drive fast profit and shift our SEO focus to those "proven" terms. Furthermore, we build this entire strategy on our professional web design infrastructure (especially Webflow), giving us a speed and technical flexibility advantage your competitors don't have.

  • Identifying profitable keywords with PPC data
  • Synergistic management of SEO and Google Ads budgets
  • Fast, Core Web Vitals-compliant technical infrastructure

Not Just 'General', But 'Niche Sector' Expertise (B2B & Health)

"General" SEO strategies fail in complex industries. The Roicool team has deep experience in niche areas, especially B2B marketing (long sales cycles) and Health Tourism (high E-E-A-T requirements). Our experience in the Health sector means we know how to meet Google's sensitive "Your Money or Your Life" (YMYL) criteria and build trust-based authority.

  • B2B (Business-to-Business) customer journey analysis
  • E-E-A-T and YMYL-focused content strategies for Health Tourism
  • SEO strategies compliant with regulations (GDPR)

Radical Transparency: Clear Reports, Not Jargon

The SEO process shouldn't be a "black box." Our philosophy is built on radical transparency. We don't give you reports filled with complex jargon. Instead, we show you exactly how your investment is converting into profitable customers (MQL/SQLs) via custom Looker Studio dashboards. As you can see on our About Us page, we value trust more than rankings.

  • Clear KPI (Key Performance Indicator) tracking
  • Live reporting with custom Looker Studio dashboards
  • Results-oriented monthly meetings, free of jargon

Beyond SEO: Sustainable Digital Growth

When you work with us, you don't just get an SEO service; you get a sustainable growth partner . We fuel your SEO with content marketing, digital PR, and social media signals. As a digital marketing agency , Roicool ensures all these channels speak to each other, building not just rankings, but a permanent digital fortress for your brand.

  • Authority building with content marketing and digital PR
  • Integration of social signals into SEO
  • 360-degree digital growth partnership

Problems we solve

The real cost is not the rankings or clicks you miss. The real cost is customers who are ready to buy, which you gift to competitors with your own hands every day. That valuable audience that is actively looking for solutions on Google will surely agree with someone at the end of the day. Here's the question: Are you going to make that lucrative deal, or is it your competitor who has already solidified its place in Google? Remember, every day you postpone SEO: your competitor becomes a little stronger in the eyes of Google, and it becomes more difficult to pass him.Do not postpone the opportunity in this most profitable marketing channel any longer. At Roicool, we are here to stop this customer loss today and take you where you belong, to the top of search results.

We direct customers who are ready to buy to your site.

With the right strategy, we will place you at the top of Google.

We guarantee the return on your investment with measurable data.

We strengthen your brand perception by increasing your visibility.

By increasing your Google authority, we enable you to stay ahead of your competitors.

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Frequently asked questions

  1. What exactly does “SEO Service” cover? Is it an “investment” or an “expense”?

    Ads like Google Ads are an “expense”; the moment you close the budget, you become invisible. SEO is an “investment”. As part of our service, “we” fix the technical infrastructure of your site, “we” optimize its content and “we” work to increase its authority. The rankings you get with these studies are permanent and build a “digital asset” that brings you “ready-to-buy” customers (organic traffic) for free, 24/7, even while you're asleep.

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  2. Do you give a “first place guarantee” on Google?

    No. Because we don't own Google's algorithm. An agency that gives you this guarantee will either try to deceive Google (Black Hat SEO), forcing your site into a permanent penalty (ban), or it is dishonest. Our “roicool guarantee” is this: when “we” work for your site, all processes will be transparent, only the most up-to-date and “ethical” (White Hat) techniques will be applied, and our success will not be measured by “ranking”, but by “return on your investment” (ROI).

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  3. Does your SEO service cover technical corrections, content production, and backlink work?

    Yes. Consulting tells you about these three; a service does them. Our full SEO service covers all three pillars: Technical SEO: our technical team fixes the problems that hold back your site's speed, mobile experience, code structure and crawling by Google. Content strategy: we choose the keywords that will bring you customers, and we build and run the conversion-focused content strategy around them. Authority (backlinks): we run digital PR and ethical link building so your brand becomes a reputable, trusted source.

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  4. I have worked with another SEO agency before and got no results. What's the difference between you?

    It is the question we hear most. There are usually two reasons for no results: the agency acted as a consultant rather than doing the work (it only handed you a to-do list), or it focused on the wrong metric. Roicool differs on both: We do the work: we don't tell you "your site is slow, speed it up" or "write 10 articles". Our technical team speeds up the site and our content team writes the articles; the responsibility and the workload are ours. We aim at ROI: other agencies report organic traffic and keyword rankings. We report how much of the traffic from SEO turns into revenue (ROI) and the organic cost of winning a customer.

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  5. How long after I start getting SEO services?

    The honest answer: It doesn't happen overnight. Avoid those who promise you “first row in 1 month”. It takes time for Google to trust a new site or reward changes to an old site. Our experience as roicool: First 3-6 Months: “our team” completes the technical basics. Net rises in strategic (long-tail) keywords and conversion-driven pages begin. 6-12 Months: This is the period when you reap the rewards of your investment. The strategies we implement are reflected in a steady increase in organic traffic and (most importantly) “conversions” (sales/forms).

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  6. What are your SEO service prices? Why don't you have a fixed package?

    Because the goal, competition and current situation of each business (technical debt) are different. A service that offers a “$500/month SEO Package” will give you no more than an automated report, which is throwing your money away. We offer a service of “tailoring”. Our pricing is determined by the competition of the words you target, our effort to “fix” the technical problems of your Site, the content we “produce” for you, and the scope of authority work we “execute”. We aim not to be “cheap”, but to be the service that “makes you money”. You can see our starting price on our pricing page ; the exact figure is set in a written quote for your scope.

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  7. Is writing an “SEO compliant article” enough for success?

    “Absolutely” alone is not enough. This is only 10% of SEO. Just writing articles is akin to putting the best gasoline on a car whose engine is broken; the car does not move. For success, “Technical Excellence” (a fast and error-free site), “Strategic Content” (writing that solves the client's problem) and “Authority” (that other sites vouch for you) should work in sync. Our service is to manage these three for you.

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  8. How exactly does the process work when we start getting SEO services with roicool? Do you work “turnkey”?

    Yes, our SEO service is turnkey. The process is transparent and we keep you informed: Technical audit and strategy: we analyse your site and your competitors, choose the keywords that will earn you money and present a 6–12 month roadmap. Technical implementation: our team fixes the errors in your site's infrastructure and speeds it up. Content implementation: following the content calendar you approve, we write, optimise and publish conversion-focused content. Authority and reporting: we run authority work every month and send clear, ROI-focused reports that show what you earn, not just what you spend.

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