Case · Royal Hair · Medical tourism
14xaverage ROI
- Period
- 2 months (ongoing)
- Method
- Published on the project record: the average of the work so far; can vary seasonally
Performance marketing agency increase your ad conversions
Returns from more than 20+ customers.
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- Meta Business Partner
Last updated
View as MarkdownIstanbul · Maslak
In short
What is ROAS? The answer in one paragraph.
A performance marketing agency manages ad budgets on Google Ads, Meta and other channels against measurable outcomes such as sales, leads and revenue. Roicool builds campaigns around net profit rather than clicks and steers the budget to the channels that return the most, through conversion tracking, daily optimization and transparent reporting.
Last updated: 14 September 2026View as Markdown
Measured results
The results we get in performance marketing. In figures, with the method.
14x
average ROI
Published on the project record: the average of the work so far; can vary seasonally · 2 months (ongoing)
150%
Approved appointment increase
Approved appointments entering the clinic's system; advertising budget unchanged · 3-month optimization period
13x
average ROI
Published average from the clinic's public project record · 2 months (ongoing)
12x
average ROI
Published on the project record: the average of the work so far · 3 months (ongoing)
10x
average ROI
Average in the result set published on the clinic's project page; $30,000 monthly budget, Meta-led structure · 5 months (completed)
−60%
cost per lead
CPL in niche countries, compared to the competitive main markets · First 2 months
Every figure comes from a project record; its method and period are on the case page.
- Google Ads
- Meta
Your ad budget goes out every month. Which channel brings sales?
Five problems we solve.
Unclear sales source
Nobody knows which channel sells.
Clicks, not sales
Campaigns optimise for clicks.
Tracking gaps
The Pixel signal gets lost.
Reports show spend
Spend is clear, return isn't.
Waste keeps running
Weak campaigns keep eating budget.
Scope
Turn your investment into profit with strategic advertising management
Our professional advertising management is built to efficiently convert your budget into profit and provide you with only proven results.
01Industry-based opportunity discovery
01
Industry-based opportunity discovery
We don't just look at existing data; we research untapped opportunity markets and untargeted niche audiences. Our goal is not merely to get 'clicks,' but to identify high-quality lead profiles with the greatest purchasing potential.
02Precision targeting and A/B Testing
02
Precision targeting and A/B Testing
We don't waste your budget on broad audiences. We use micro-targeting to reach the "quality lead" profile defined in our strategy. We conduct to discover which copy, visual, and offer motivates this audience, allowing us to quickly identify the most effective formula.
03Proactive optimization and budget shifting
03
Proactive optimization and budget shifting
We monitor campaigns daily and immediately cut inefficient spending. We proactively shift your budget in real-time, allocating it only to campaigns that generate quality leads and the highest ROI. This ensures that not a single cent of your budget is wasted.
Price: from TRY 60,000 per month + VATAll service prices
Google Ads
Do you want to reach your target audience with Google Ads? Roicool is the Google Advertising Agency that transforms your digital investments into measurable results using performance-based strategies. Global Strategies
Price: from TRY 40,000 per month + VAT
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Meta ads
We run Facebook and Instagram ads on the sales data in your CRM: creative testing, the Conversions API and optimization for qualified leads.
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LinkedIn ads
LinkedIn campaigns that reach B2B decision-makers by job title, company and industry; account-based marketing and lead measurement tied to the CRM.
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YouTube ads
Video campaigns on YouTube: a script and variation plan, an audience setup and measurement that also shows the effect on brand searches.
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Google Ads account audit
A fixed-scope Google Ads audit: measurement, structure, bidding, search terms and wasted budget, with a prioritized action list.
ExploreConversion optimization
Use your ad budget more efficiently with landing page optimization: data-driven pages that raise your conversion rate.
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01 / 06
Team and proof
The team that does the work, the result we measured. Our rating and our badges can be checked.
Clutch reviews
5.0★★★★★8 verified reviews
Clutch profile“Roicool knew what they were doing and were ready to answer our questions with their expertise anytime.”
Sena Miskioğlu ·
150% Approved appointment increase
Approved appointments entering the clinic's system; advertising budget unchanged · 3-month optimization period
Read the Serkan Hezar caseStrategy, content, development and measurement in one team.
- projects
- 13
- cases
- 9
Mahmud FiloğluProfile Managing Partner · Owner of this service
Partnerships and certifications
Process
Performance marketing with Roicool: Process and expertise
Successful performance marketing isn't just about launching ads; it's a process of strategy, analysis and continuous optimization. We follow this transparent process to turn your budget into profit as efficiently as possible.
1/5Creating the performance marketing strategy
We start by analyzing your brand's goals, your competitors and your market. We define your target audience, the platforms they use and their pain points, and build the whole strategy on the ideal customer persona.
- Developing a sector-based marketing strategy
- Planning a roadmap based on goals
- Determining the advertising budget
- Clarifying target lead and sales rates
2/5Ad setup and technical integration
We develop compelling ad copy and creatives that match your brand's voice. Because campaign success depends on the page people land on, we also build high-converting landing pages, with our web design team if needed.
- Campaign setup on the necessary channels
- Planning the budget allocation
- A/B testing
- Identifying opportunity markets
- Landing page optimization
- Preparing ad creatives
- Creating ad copy
3/5Ad optimization and budget allocation
We don't "set it and forget it": we monitor your campaigns daily, stop inefficient spend at once and shift the budget to the best-performing channels and creatives. An agile optimization process against market and competitor moves protects every cent of your budget.
- Daily ad optimization
- Campaign analysis and budget steering
- Identifying high-performance campaigns based on analysis
- Ad refinement
4/5Performance marketing and SEO alignment
We use the data from your ad campaigns (top-converting keywords, demographics) to fuel your organic growth strategy. Campaigns without a strong SEO foundation cost more in the long run, so we manage both channels to feed each other.
5/5Transparent reporting and marketing strategy meetings
We provide clear, transparent reports that show not just what we spent but what we earned. In monthly strategy meetings we review the data together and set the next month's goals and areas for improvement.
- Monthly written reporting
- Weekly face-to-face analysis meetings
- Continuous updates via a dynamic dashboard
Guide.
What to know about Performance marketing.
Mahmud Filoğlu · Managing Partner · Updated 14 September 2026 · 5 min read
What is performance marketing?
Performance marketing is a digital marketing approach that manages the ad budget against measurable outcomes such as sales, qualified leads and revenue, rather than interim metrics like clicks or impressions. Every unit of spend is tied to a tracked conversion, and the budget moves to the campaigns that prove their return.
The difference from brand advertising is how success is measured: a performance campaign is judged by the sales or leads it produces and what they cost. That is why the first step is not an ad but sound conversion tracking.
Which channels do we work on?
The channel mix follows where your audience is and how long your buying process takes. Instead of relying on one channel, we plan the channels that capture demand together with the ones that create it.
| Channel | What it does best | Typical goal |
|---|---|---|
| Google Ads: Search, Performance Max | Capturing people who already search for your service | Sales, leads |
| Meta: Facebook, Instagram | Creating demand and remarketing | Leads, sales |
| Reaching B2B decision-makers by title, company and industry | Qualified leads, meetings | |
| YouTube | Explaining products that need a story, building remarketing audiences | View-through conversions, brand searches |
| TikTok | Reach for brands whose audience lives in short video | Traffic, leads |
How are the budget and our fee set?
The ad budget is what is spent on the platforms; our service fee is planned separately. We work the budget back from your target cost per conversion: we start with a budget that lets each campaign get enough conversions a week to learn, then scale on results.
Rest of the guide6 sections · 4 min read
Our performance marketing management fees
Transparency is also at the core of our pricing model. Instead of a "one-size-fits-all" approach, we offer flexible models that scale according to your brand's needs, goals, and the ad budget we'll be managing (e.g., fixed retainer, percentage of spend, or hybrid models). You can see our starting price on our pricing page; the exact figure is set in a written quote for your scope. We would be happy to schedule a meeting with you to provide a clear pricing and budget analysis.
Which metrics do we track?
We measure success not by clicks but by what a result costs. Three core metrics show whether a campaign makes or loses money:
| Metric | What it measures | How it is calculated |
|---|---|---|
| CPA (cost per acquisition) | The cost of one sale or conversion | Ad spend ÷ conversions |
| CPL (cost per lead) | The cost of one lead form | Ad spend ÷ leads |
| ROAS (return on ad spend) | The revenue each unit of spend brings back | Revenue from ads ÷ ad spend |
Target values depend on your industry, margin and sales cycle; there is no universal "good ROAS". We set the targets with you in the first call, working back from your margin. In B2B we look past the lead count to the qualified lead and opportunity rate in your CRM.
What happens in the first 90 days?
The first three months are about making tracking solid, testing, and growing what works:
- Days 0–30: tracking and setup. We define the conversions, audit and fix the tracking, build the account structure and launch the first campaigns.
- Days 31–60: testing. We compare creatives, audiences and landing pages in A/B tests and shift budget to the campaigns that perform.
- Days 61–90: scaling. We cut wasted spend, grow the winning campaigns and tie optimization to sales data from your CRM.
Throughout, a monthly written report, regular review meetings and a live dashboard show you what is working.
Tracking: GA4, Conversions API and server-side tracking
Without accurate tracking, optimization is guesswork, and ad algorithms learn from the conversion data you send them. That is why we set up the measurement layer on every account:
- GA4: We mark the important actions as key events and compare channels on the same conversion definition (GA4 consulting).
- Meta Conversions API: The browser Pixel signal can be incomplete because of ad blockers and consent choices; the Conversions API closes that gap by sending the signal from the server.
- Server-side tracking: Data reaches your own server first and is passed on to the platforms according to the consent decision (server-side tracking).
- Consent Mode and privacy rules: Data from users who do not consent is modelled in a compliant way (Consent Mode setup).
- Offline conversions: When a sale closes in the CRM, it is sent back to the ad platform, so the algorithm learns from sales instead of form fills (offline conversion).
How to choose a performance marketing agency
The right agency reports results, not spend. In your calls, get clear answers to these questions:
- What do you report? Clicks and impressions, or sales, qualified leads and what they cost?
- How do you set up tracking? Who builds and audits conversion tracking, the Conversions API and the CRM connection?
- Who owns the ad accounts? Keeping the accounts and the data in your brand's name protects what you build, even if you change agency.
- Who manages my account? Know the person assigned to you and how often you will talk.
- How is the fee set? The service fee and the ad budget should be separate and in writing.
- What have you done for a similar business? Ask for case studies close to your industry and the measurement method behind them.
If you want an independent view of your current account first, a Google Ads audit is a good start: it produces a prioritized roadmap, from tracking to budget allocation.
Problems we solve
We turn your advertising budgets into a profitable investment, increasing your sales, enabling your digital process to grow on its own.
ROI
You display in clear figures how your investment is folding
Messages that reach the goal
By reaching the right audience, you get an instant return.
Increased performance
With constant optimization, you get maximum efficiency.
Transparent result tracking
You can instantly track your campaigns with easy-to-understand reports.
Competitive Advantage
You get ahead of your competitors with data-driven strategies.
Frequently asked questions
How does Roicool's performance marketing stand out?
Copy linkWe, your marketing budget is not an expense, a profitable investment We see it as. Our focus is not empty impressions or meaningless clicks; direct sales, qualified leads and measurable return on investment (ROI) is to provide. Tracks every step with data, continuously optimizing your campaigns increase the net profit of your business we aim.
How soon do I start to see results?
Copy linkIt is essential to adapt and optimize quickly in performance marketing. Although it varies depending on the project and your industry, you usually start to see the first tangible data and conversion signals within the first 4-6 weeks. But for real and sustainable growth, we move forward with continuous improvement and long-term strategies in our campaigns.
What does performance marketing cover?
Copy linkOur services include all major performance channels such as Google Ads, Social Media Ads (Meta, LinkedIn, X, etc.), Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), detailed data analysis and reporting. We create, manage and optimize the strategy of your campaigns from start to finish. We carry out the whole process on your behalf, without having to deal with your technical details.
How do I know what my marketing expenses are worth?
Copy linkAt Roicool, we work with transparency and tangible results. We provide you with detailed and understandable reports on how each expenditure of your campaigns is directly reflected in your income. It sees in clear figures how much you spend and how much you earn in return, so you're sure you're getting every penny of your investment paid off.
How can I start working with Roicool?
Copy linkThe process is quite simple: you can contact us through the contact form on our website or call directly. In our first interview, we listen in detail to your business objectives, current situation and expectations. Then, we offer you a tailor-made performance marketing strategy that promises clear and measurable results. Contact us today to take the first step!
What type of business is performance marketing suitable for?
Copy linkPerformance marketing is ideal for businesses of any scale with a focus on measurable results and profitable growth. Especially it is indispensable for service companies that collect leads, SaaS companies and any brand that expects a tangible return. If you want your marketing budget to contribute directly to your business, performance marketing is the right way for you.
Let’s start
Let’s find where to start, together.
In a 30-minute intro call we listen to your goals and agree on the right first step.