Case · Modaltrans · Digital marketing for logistics
24+AI visibility
Sample data- Period
- 6 months
- Method
- Semrush AI visibility score (domain overview); 0 at the start of the project
Technical SEO
We make sure search engines and AI crawlers crawl your site completely, understand it correctly and load it fast.
Get a proposal
- Meta Business Partner
Last updated
View as MarkdownIstanbul · Maslak
In short
What is Technical SEO? The answer in one paragraph.
Roicool's technical SEO service reviews your site's crawling and indexing issues, speed, structured data, multilingual setup and templates, implements the fixes with your development team and checks site changes before they go live. AI crawlers' access to content is also in scope.
Last updated: 21 October 2026View as Markdown
A large share of your pages is not indexed, or Search Console shows many errors.
Five problems we solve.
A large share of your pages is not indexed, or Search Console shows many errors.
The site is slow; Core Web Vitals scores are poor.
The same content appears on more than one URL; there are canonical and parameter issues.
You are planning a site migration, a platform change or a redesign.
Your content loads with JavaScript and is not visible in the server HTML.
Scope
What we do
01Crawling and indexing
01
Crawling and indexing
robots.txt, sitemaps, canonicals, redirects, status codes, parameter URLs, pagination and orphan pages. Deciding access for AI crawlers (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and others).
Deliverable · Technical findings and
02Speed and Core Web Vitals
02
Speed and Core Web Vitals
Reviewing LCP, INP and CLS with field data; fixing bottlenecks in images, fonts, scripts and on the server.
Deliverable · Developer task list
03Structured data
03
Structured data
Setting up schemas such as Organization, Service, Article, BreadcrumbList and FAQPage as a single graph, consistent with the visible content.
Deliverable · Structured data plan
04Rendering and content access
04
Rendering and content access
Making sure content and links are in the server HTML; checking content in tabs, accordions and click-to-load elements.
Deliverable · Monthly technical health
05Multilingual setup
05
Multilingual setup
URL structure and hreflang; details on the international SEO page.
06Site migration
06
Site migration
URL inventory, 301 map, launch-day tests and monitoring afterwards. Checklist: site migration SEO checklist.
Price: by scope, written in the proposalAsk for a proposal
SEO results
MEP: Semrush Authority Score
18Semrush Authority Score, October 2026
Semrush Authority Score (0–100): 12 in January 2024, 18 in October 2026, with a high of 19 in September 2026.
Source: Source: Semrush, October 2026 · January 2024 – October 2026, whole domain
Show the table
| Period | Semrush Authority Score, October 2026 |
|---|---|
| 01/24 | 12 |
| 02/24 | 13 |
| 03/24 | 13 |
| 04/24 | 14 |
| 05/24 | 13 |
| 06/24 | 13 |
| 07/24 | 14 |
| 08/24 | 14 |
| 09/24 | 13 |
| 10/24 | 14 |
| 11/24 | 14 |
| 12/24 | 14 |
| 01/25 | 15 |
| 02/25 | 16 |
| 03/25 | 17 |
| 04/25 | 16 |
| 05/25 | 16 |
| 06/25 | 16 |
| 07/25 | 16 |
| 08/25 | 16 |
| 09/25 | 16 |
| 10/25 | 16 |
| 11/25 | 15 |
| 12/25 | 15 |
| 01/26 | 15 |
| 02/26 | 15 |
| 03/26 | 15 |
| 04/26 | 16 |
| 05/26 | 17 |
| 06/26 | 16 |
| 07/26 | 18 |
| 08/26 | 16 |
| 09/26 | 19 |
| 10/26 | 18 |
roicool.com · Semrush · organic keywords (index)
+370%keywords ranking on Google, over 12 months (Oct 2025 = 100)
Our own site's Semrush data, as an index rather than raw counts: Oct 2025 = 100, Sep 2026 = 470. Mar → Sep 2026: +21%. The dips are real and stay in.
Source: Source: Semrush (roicool.com, Turkey database), October 2026 · Oct 2025 → Sep 2026
Show the table
| Period | keywords ranking on Google, over 12 months (Oct 2025 = 100) |
|---|---|
| Eki | 100 |
| Kas | 110 |
| Ara | 229 |
| Oca | 327 |
| Şub | 376 |
| Mar | 390 |
| Nis | 361 |
| May | 414 |
| Haz | 437 |
| Tem | 402 |
| Ağu | 438 |
| Eyl | 470 |
roicool.com · Semrush · cited in Google AI Overviews (index)
+583%AI Overview citations, Mar → Sep 2026 (Mar = 100)
Semrush's Turkey AI Overview data starts in March 2026, so the index starts there: Mar = 100, Sep = 683.
Source: Source: Semrush (roicool.com, Turkey database), October 2026 · Mar → Sep 2026
Show the table
| Period | AI Overview citations, Mar → Sep 2026 (Mar = 100) |
|---|---|
| Mar | 100 |
| Nis | 167 |
| May | 250 |
| Haz | 350 |
| Tem | 417 |
| Ağu | 617 |
| Eyl | 683 |
Cases
Results, with their method. One case from this service.
All case studies
- Modaltrans
- Digital marketing for logistics
Modaltrans SEO case study: organic and AI visibility
Roicool moved B2B logistics firm Modaltrans to Webflow, rebuilt its technical SEO (crawling, canonicals, Core Web Vitals, structured data) and rewrote 30+ pieces of content around real questions. Its Semrush AI visibility score was 0 at the start of the project and is 24+ today.
Read the Modaltrans caseSemrush AI visibility score (domain overview); 0 at the start of the project · 6 months
In the same area
In the same area. Services that work side by side.
This service is part of Data-driven SEO agency
SEO consulting
SEO strategy, prioritization and regular review for companies that implement with their own team: we decide what to do and in what order.
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International SEO
Multilingual site structure, hreflang, local keyword research and measurement in every language for markets abroad.
Explore
B2B SEO
SEO built around a long sales cycle: commercial-intent pages, comparison and industry content, and organic leads measured in the CRM.
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Content marketing
Guides, comparisons and case studies that answer questions in the decision process: written with experts, sourced and kept up to date.
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SEO audit
A fixed-scope SEO audit: technical health, content and keyword gaps, competitors and an action list ranked by priority.
Explore
SEO consulting
SEO strategy, prioritization and regular review for companies that implement with their own team: we decide what to do and in what order.
ExploreInternational SEO
Multilingual site structure, hreflang, local keyword research and measurement in every language for markets abroad.
ExploreB2B SEO
SEO built around a long sales cycle: commercial-intent pages, comparison and industry content, and organic leads measured in the CRM.
ExploreContent marketing
Guides, comparisons and case studies that answer questions in the decision process: written with experts, sourced and kept up to date.
ExploreSEO audit
A fixed-scope SEO audit: technical health, content and keyword gaps, competitors and an action list ranked by priority.
Explore
01 / 05
Team and proof
The team that does the work, the result we measured. Our rating and our badges can be checked.
Clutch reviews
5.0★★★★★8 verified reviews
Clutch profile“Roicool knew what they were doing and were ready to answer our questions with their expertise anytime.”
Sena Miskioğlu, SESTEK Marketing Manager ·
1240 → 24+ AI visibility
Semrush AI visibility score (domain overview); 0 at the start of the project · 6 months Sample data
Read the Modaltrans caseStrategy, content, development and measurement in one team.
- projects
- 13
- cases
- 9
Mahmud FiloğluProfile Managing Partner · Owner of this service
Partnerships and certifications
Frequently asked questions
Are technical SEO and an SEO audit the same thing?
Copy linkAn SEO audit is a one-off snapshot of the current state. The technical SEO service covers fixing the findings, implementing them with the development team, monitoring for new issues and checking site changes from an SEO point of view.
How much do Core Web Vitals affect rankings?
Copy linkGoogle uses Core Web Vitals as one of its page experience signals, but they do not replace the relevance of the content. Poor scores usually hurt conversion rates too, so improving them makes sense for both SEO and the business.
Do JavaScript sites have SEO problems?
Copy linkThey can. Google can process JavaScript, but having the content and links in the server HTML makes crawling more reliable. Some AI crawlers do not process JavaScript, so this also matters for GEO.
Can technical SEO be done without a development team?
Copy linkSome fixes can be made through CMS settings; template, server and performance changes need a developer. If you have no development team, we can also take on the implementation for Webflow or custom-coded sites.
Do you support site migrations?
Copy linkYes. The URL inventory, the 301 redirect map, launch-day tests and monitoring afterwards are among the most critical parts of the technical SEO service.
Let’s start
Let’s find where to start, together.
In a 30-minute intro call we listen to your goals and agree on the right first step.