Are YouTube ads managed in Google Ads?

Yes. YouTube ads run from your Google Ads account as video campaigns, Demand Gen campaigns or inside Performance Max. That way search and video data can be judged in one account, with the same conversion definitions.

Skippable or non-skippable ads?

It depends on the goal. Skippable in-stream ads are usually charged only for views or interactions, and they give flexibility for performance goals. Short non-skippable and bumper ads make sure the whole message is seen; they are used for reach and awareness goals.

Do you produce the videos?

We prepare the script, the edit structure and the variation plan; when filming is needed, we work with production partners or the brand's own team. Adapting your existing videos for ads is also something we do often.

How do you measure the impact of YouTube ads?

Besides direct conversions, we use view-through conversions, changes in brand searches and, when the budget allows, Google's brand lift studies. Video often works at the top of the funnel; looking only at the last click makes its impact look smaller than it is.

Does YouTube make sense for B2B?

Yes, for explaining a complex product, getting people to watch a demo and building a remarketing audience. Custom segments (for example, people who search for specific terms) and customer lists help you reach a B2B audience.

YouTube ads agency: video campaigns

In short

What is YouTube ads agency? The answer in one paragraph.

Roicool runs YouTube ads in your Google Ads account with video, Demand Gen and Performance Max campaigns. It adapts your existing videos to ad formats or prepares a new script and variation plan, and measures the outcome with views, brand searches and lead data together.

Last updated: 21 October 2026View as Markdown

Your product is too complex to explain in one image; you need a demo or an explainer video.

Four problems we solve.

Your product is too complex to explain in one image; you need a demo or an explainer video.
Search volume is limited and you need to create demand.
You have videos but don't know how to use them in ads.
You ran video ads and got views, but couldn't see the effect on the business.

Scope

What we do

01
Video structure and variations
We build edits that grab attention in the first seconds, say the brand name early and focus on a single message. We test variations of the same video with different lengths and openings.
Deliverable · Video inventory and
02
Campaign types
Depending on the goal, we use video reach, video views, Demand Gen and Performance Max campaigns.
Deliverable · Script and variation
03
Audiences
Custom segments (people who search for specific terms, people who visit specific sites), customer lists, site and channel remarketing.
Deliverable · Campaign and audience
04
Measurement
View-through conversions, changes in brand searches and, when the budget allows, Google's brand lift studies.
Deliverable · Monthly report

01Video structure and variations

Video structure and variations

We build edits that grab attention in the first seconds, say the brand name early and focus on a single message. We test variations of the same video with different lengths and openings.

Deliverable · Video inventory and

02Campaign types

Campaign types

Depending on the goal, we use video reach, video views, Demand Gen and Performance Max campaigns.

Deliverable · Script and variation

03Audiences

Audiences

Custom segments (people who search for specific terms, people who visit specific sites), customer lists, site and channel remarketing.

Deliverable · Campaign and audience

04Measurement

Measurement

View-through conversions, changes in brand searches and, when the budget allows, Google's brand lift studies.

Deliverable · Monthly report

Price: by scope, written in the proposalAsk for a proposal

Measured results

The results we get in performance marketing. In figures, with the method.

14x
average ROI
Published on the project record: the average of the work so far; can vary seasonally · 2 months (ongoing)
Read the Royal Hair case
150%
Approved appointment increase
Approved appointments entering the clinic's system; advertising budget unchanged · 3-month optimization period
Read the Serkan Hezar case
13x
average ROI
Published average from the clinic's public project record · 2 months (ongoing)
Read the EsteMoon Clinic case
12x
average ROI
Published on the project record: the average of the work so far · 3 months (ongoing)
Read the İstanbul Care case
10x
average ROI
Average in the result set published on the clinic's project page; $30,000 monthly budget, Meta-led structure · 5 months (completed)
Read the Albania Hair Clinic case
−60%
cost per lead
CPL in niche countries, compared to the competitive main markets · First 2 months
Read the Royal Hair case

Every figure comes from a project record; its method and period are on the case page.

Google Ads
Meta

Cases

Results, with their method. Six cases from this service.

All case studies

- Royal Hair
- Medical tourism
Royal Hair: how did we split a $60,000 budget between two different jobs?
Read the Royal Hair case
Published on the project record: the average of the work so far; can vary seasonally · 2 months (ongoing)
- Serkan Hezar
- Medical tourism
Performance marketing optimization: 150% increase in appointments
Read the Serkan Hezar case
Approved appointments entering the clinic's system; advertising budget unchanged · 3-month optimization period
- EsteMoon Clinic
- Medical tourism
How did we split campaigns in a clinic with a broad service range?
Read the EsteMoon Clinic case
Published average from the clinic's public project record · 2 months (ongoing)
- İstanbul Care
- Medical tourism
How we built the ad architecture for a multi-market health tourism brand
Read the İstanbul Care case
Published on the project record: the average of the work so far · 3 months (ongoing)
- Albania Hair Clinic
- Medical tourism
How did we turn a Tirana clinic's location into a Meta Ads strategy?
Read the Albania Hair Clinic case
Average in the result set published on the clinic's project page; $30,000 monthly budget, Meta-led structure · 5 months (completed)
- Royal Hair
- Medical tourism
How to generate patient flow from scratch in 2 months for medical tourism
Read the Royal Hair case
CPL in niche countries, compared to the competitive main markets · First 2 months

01 / 06

In the same area

In the same area. Services that work side by side.

This service is part of Performance marketing agency

01 / 05

Team and proof

The team that does the work, the result we measured. Our rating and our badges can be checked.

Clutch reviews Clutch

5.0★★★★★8 verified reviews

“Roicool knew what they were doing and were ready to answer our questions with their expertise anytime.”
Sena Miskioğlu, SESTEK Marketing Manager · 20 October 2026

Clutch profile

Case result

150% Approved appointment increase

Approved appointments entering the clinic's system; advertising budget unchanged · 3-month optimization period

Read the Serkan Hezar case

Team

Strategy, content, development and measurement in one team.

projects: 13
cases: 9

Furkan CoşkunProfile Performance Marketing Specialist · Owner of this service

Partnerships and certifications

Frequently asked questions

Are YouTube ads managed in Google Ads?
Yes. YouTube ads run from your Google Ads account as video campaigns, Demand Gen campaigns or inside Performance Max. That way search and video data can be judged in one account, with the same conversion definitions.
Copy link
Skippable or non-skippable ads?
It depends on the goal. Skippable in-stream ads are usually charged only for views or interactions, and they give flexibility for performance goals. Short non-skippable and bumper ads make sure the whole message is seen; they are used for reach and awareness goals.
Copy link
Do you produce the videos?
We prepare the script, the edit structure and the variation plan; when filming is needed, we work with production partners or the brand's own team. Adapting your existing videos for ads is also something we do often.
Copy link
How do you measure the impact of YouTube ads?
Besides direct conversions, we use view-through conversions, changes in brand searches and, when the budget allows, Google's brand lift studies. Video often works at the top of the funnel; looking only at the last click makes its impact look smaller than it is.
Copy link
Does YouTube make sense for B2B?
Yes, for explaining a complex product, getting people to watch a demo and building a remarketing audience. Custom segments (for example, people who search for specific terms) and customer lists help you reach a B2B audience.
Copy link

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Clutch5.08 reviews

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YouTube ads agency

What is YouTube ads agency? The answer in one paragraph.

Your product is too complex to explain in one image; you need a demo or an explainer video.

Your product is too complex to explain in one image; you need a demo or an explainer video.

Search volume is limited and you need to create demand.

You have videos but don't know how to use them in ads.

You ran video ads and got views, but couldn't see the effect on the business.