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SEO audit

We show why your site is not where you expect it in search engines, and what to fix first.

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Case · Modaltrans · Digital marketing for logistics

24+AI visibility

Sample data
Period
6 months
Method
Semrush AI visibility score (domain overview); 0 at the start of the project
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Last updated

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Istanbul · Maslak

In short

What is SEO audit? The answer in one paragraph.

Roicool's SEO audit reviews a technical crawl, Search Console and GA4 data, content and keyword gaps, a competitor comparison and the page structure that affects being quoted in AI answers. The result is an action list ranked by impact and a handover meeting.

Last updated: 21 October 2026View as Markdown

Your organic traffic has dropped and you do not know why.

Four problems we solve.

  • Your organic traffic has dropped and you do not know why.

  • You have launched a new site and want to see whether it was set up correctly.

  • You want to see where you stand and what the opportunity is before investing in SEO.

  • You want an independent review of your current agency's work.

Scope

What we do

01Technical health
01

Technical health

Crawling, indexing, speed, mobile-friendliness, canonicals, redirects and structured data.

Deliverable · Findings and action
02Search data
02

Search data

Query and page performance in Search Console, and the timing and causes of drops.

Deliverable · Keyword opportunity list
03Content and keywords
03

Content and keywords

Queries you should target but have no page for, pages targeting the same query, thin content.

Deliverable · Technical fix list
04Competitors
04

Competitors

The page and content structure of competitors that stand out for the same queries.

Deliverable · Handover meeting
05Readiness for AI visibility
05

Readiness for AI visibility

How well your pages are suited to being quoted in AI answers: definition, structure, evidence, access. Measuring how the brand is mentioned in assistants is a separate product: AI visibility analysis.

Price: by scope, written in the proposalAsk for a proposal

SEO results

roicool.com · Semrush · organic keywords (index)

+370%keywords ranking on Google, over 12 months (Oct 2025 = 100)

Our own site's Semrush data, as an index rather than raw counts: Oct 2025 = 100, Sep 2026 = 470. Mar → Sep 2026: +21%. The dips are real and stay in.

Source: Source: Semrush (roicool.com, Turkey database), October 2026 · Oct 2025 → Sep 2026

Show the table
Periodkeywords ranking on Google, over 12 months (Oct 2025 = 100)
Eki100
Kas110
Ara229
Oca327
Şub376
Mar390
Nis361
May414
Haz437
Tem402
Ağu438
Eyl470
roicool.com · Semrush · organic keywords (index): Eki 100 to Eyl 470.

roicool.com · Semrush · estimated organic traffic (index)

+1,263%estimated monthly organic traffic, over 12 months (Oct 2025 = 100)

Semrush's estimated monthly organic traffic, as an index: Oct 2025 = 100, Sep 2026 = 1,363. Mar → Sep 2026: +65%.

Source: Source: Semrush (roicool.com, Turkey database), October 2026 · Oct 2025 → Sep 2026

Show the table
Periodestimated monthly organic traffic, over 12 months (Oct 2025 = 100)
Eki100
Kas332
Ara634
Oca1,026
Şub781
Mar825
Nis988
May1,599
Haz1,255
Tem1,381
Ağu1,636
Eyl1,363
roicool.com · Semrush · estimated organic traffic (index): Eki 100 to Eyl 1,363.

roicool.com · Semrush · cited in Google AI Overviews (index)

+583%AI Overview citations, Mar → Sep 2026 (Mar = 100)

Semrush's Turkey AI Overview data starts in March 2026, so the index starts there: Mar = 100, Sep = 683.

Source: Source: Semrush (roicool.com, Turkey database), October 2026 · Mar → Sep 2026

Show the table
PeriodAI Overview citations, Mar → Sep 2026 (Mar = 100)
Mar100
Nis167
May250
Haz350
Tem417
Ağu617
Eyl683
roicool.com · Semrush · cited in Google AI Overviews (index): Mar 100 to Eyl 683.

Cases

Results, with their method. Two cases from this service.

All case studies
  • Modaltrans case cover: an AI visibility score of 24+
    • Modaltrans
    • Digital marketing for logistics

    Modaltrans SEO case study: organic and AI visibility

    Read the Modaltrans case

    Semrush AI visibility score (domain overview); 0 at the start of the project · 6 months

  • Istanbul Care case cover: 11 country and language splits
    • İstanbul Care
    • Medical tourism

    How we built the ad architecture for a multi-market health tourism brand

    Read the İstanbul Care case

    Published on the project record: the average of the work so far · 3 months (ongoing)

In the same area

In the same area. Services that work side by side.

This service is part of Data-driven SEO agency

Team and proof

The team that does the work, the result we measured. Our rating and our badges can be checked.

Clutch reviewsClutch
5.0★★★★★8 verified reviews

“Roicool knew what they were doing and were ready to answer our questions with their expertise anytime.”

Sena Miskioğlu, SESTEK Marketing Manager ·
Clutch profile
Team

Strategy, content, development and measurement in one team.

projects
13
cases
9
Aleksandra KharitonovaSEO Specialist · Owner of this service

Frequently asked questions

  1. Is the SEO audit free?

    No. Automated tool reports can be found for free; our audit is a fixed-fee entry product in which an expert reviews and prioritizes your site, industry and competitors. Contact us for the current fee.

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  2. What access does the SEO audit need?

    We ask for read access to Google Search Console and GA4. Without access the audit can still be done, but prioritization is more limited without real search data.

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  3. How long does delivery take?

    It depends on the size of the site; usually between a few working days and two weeks after access is granted. The report is delivered in a meeting.

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  4. Does the audit cover AI visibility?

    The audit includes the page structure and structured data that affect being quoted in AI answers. Measuring how your brand is mentioned in ChatGPT, Gemini, Perplexity and AI Mode is a separate entry product, the AI visibility analysis.

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  5. What happens after the audit?

    You can implement the actions in the report with your own team, get support from us under the consulting model, or hand the whole SEO work over to us.

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Let’s start

Let’s find where to start, together.

In a 30-minute intro call we listen to your goals and agree on the right first step.