What access do you need for the audit?

Read-only or standard access to your Google Ads account is enough. Where possible we also ask for read access to GA4 and Google Tag Manager, because many problems turn up on the measurement side. We make no changes to the account during the audit.

How long does the audit take?

It depends on the size of the account, but we usually deliver the report within a few business days of getting access. After delivery we hold a call to go through the findings together.

Do we have to hire you to manage the account after the audit?

No. The report is written in priority order so your own team or current agency can act on it. If you want to hand management over to us, the audit findings become the roadmap for the first month.

What does the audit cover?

Conversion tracking and measurement, account and campaign structure, bid strategies, keywords and search terms, ad copy and assets, audiences, landing pages, Performance Max settings and budget allocation.

How much does the audit cost?

The audit is an entry product with a fixed scope and a fixed fee. We share the current fee through the quote form or on a call.

Google Ads audit

In short

What is Google Ads audit? The answer in one paragraph.

Roicool's Google Ads audit reviews your account with read-only access and reports problems in measurement, structure, bidding, search terms, ad assets, landing pages and budget allocation in priority order. No changes are made to the account during the audit; the report is delivered on a call.

Last updated: 20 October 2026View as Markdown

Google Ads spend is rising, but leads or sales are not keeping pace.

Five problems we solve.

Google Ads spend is rising, but leads or sales are not keeping pace.
Conversions in Google Ads don't match your CRM or order data.
Different people have run the account over the years and the structure has become messy.
You are thinking of changing agencies and want an independent view of where things stand.
You moved to Performance Max and can't see where the budget goes.

Scope

What we do

01
Measurement and conversion tracking
Conversion actions, the primary and secondary split, values, enhanced conversions, offline conversion uploads, Consent Mode and the GA4 link.
Deliverable · Prioritized findings and
02
Account and campaign structure
How campaigns are split by goal, brand and non-brand separation, location and language settings, ad scheduling.
Deliverable · Measurement checklist and
03
Bidding and budget
Whether bid strategies fit the goals, budget-limited campaigns, learning periods.
Deliverable · Draft of a
04
Keywords and search terms
Match types, negative lists, spend going to irrelevant search terms.
Deliverable · Handover call
05
Ads and assets
Responsive search ads, asset performance, extensions (assets) and message consistency.
06
Performance Max
Asset groups, audience signals, brand exclusions, search term insights.
07
Landing pages
Message match between ad and page, form and speed problems.

01Measurement and conversion tracking

Measurement and conversion tracking

Conversion actions, the primary and secondary split, values, enhanced conversions, offline conversion uploads, Consent Mode and the GA4 link.

Deliverable · Prioritized findings and

02Account and campaign structure

Account and campaign structure

How campaigns are split by goal, brand and non-brand separation, location and language settings, ad scheduling.

Deliverable · Measurement checklist and

03Bidding and budget

Bidding and budget

Whether bid strategies fit the goals, budget-limited campaigns, learning periods.

Deliverable · Draft of a

04Keywords and search terms

Keywords and search terms

Match types, negative lists, spend going to irrelevant search terms.

Deliverable · Handover call

05Ads and assets

Ads and assets

Responsive search ads, asset performance, extensions (assets) and message consistency.

06Performance Max

Performance Max

Asset groups, audience signals, brand exclusions, search term insights.

07Landing pages

Landing pages

Message match between ad and page, form and speed problems.

Price: by scope, written in the proposalAsk for a proposal

Measured results

The results we get in performance marketing. In figures, with the method.

14x
average ROI
Published on the project record: the average of the work so far; can vary seasonally · 2 months (ongoing)
Read the Royal Hair case
150%
Approved appointment increase
Approved appointments entering the clinic's system; advertising budget unchanged · 3-month optimization period
Read the Serkan Hezar case
13x
average ROI
Published average from the clinic's public project record · 2 months (ongoing)
Read the EsteMoon Clinic case
12x
average ROI
Published on the project record: the average of the work so far · 3 months (ongoing)
Read the İstanbul Care case
10x
average ROI
Average in the result set published on the clinic's project page; $30,000 monthly budget, Meta-led structure · 5 months (completed)
Read the Albania Hair Clinic case
−60%
cost per lead
CPL in niche countries, compared to the competitive main markets · First 2 months
Read the Royal Hair case

Every figure comes from a project record; its method and period are on the case page.

Google Ads
Meta

Cases

Results, with their method. Six cases from this service.

All case studies

- Royal Hair
- Medical tourism
Royal Hair: how did we split a $60,000 budget between two different jobs?
Read the Royal Hair case
Published on the project record: the average of the work so far; can vary seasonally · 2 months (ongoing)
- Serkan Hezar
- Medical tourism
Performance marketing optimization: 150% increase in appointments
Read the Serkan Hezar case
Approved appointments entering the clinic's system; advertising budget unchanged · 3-month optimization period
- EsteMoon Clinic
- Medical tourism
How did we split campaigns in a clinic with a broad service range?
Read the EsteMoon Clinic case
Published average from the clinic's public project record · 2 months (ongoing)
- İstanbul Care
- Medical tourism
How we built the ad architecture for a multi-market health tourism brand
Read the İstanbul Care case
Published on the project record: the average of the work so far · 3 months (ongoing)
- Albania Hair Clinic
- Medical tourism
How did we turn a Tirana clinic's location into a Meta Ads strategy?
Read the Albania Hair Clinic case
Average in the result set published on the clinic's project page; $30,000 monthly budget, Meta-led structure · 5 months (completed)
- Royal Hair
- Medical tourism
How to generate patient flow from scratch in 2 months for medical tourism
Read the Royal Hair case
CPL in niche countries, compared to the competitive main markets · First 2 months

01 / 06

In the same area

In the same area. Services that work side by side.

This service is part of Performance marketing agency

01 / 05

Team and proof

The team that does the work, the result we measured. Our rating and our badges can be checked.

Clutch reviews Clutch

5.0★★★★★8 verified reviews

“Roicool knew what they were doing and were ready to answer our questions with their expertise anytime.”
Sena Miskioğlu, SESTEK Marketing Manager · 20 October 2026

Clutch profile

Case result

150% Approved appointment increase

Approved appointments entering the clinic's system; advertising budget unchanged · 3-month optimization period

Read the Serkan Hezar case

Team

Strategy, content, development and measurement in one team.

projects: 13
cases: 9

Furkan CoşkunProfile Performance Marketing Specialist · Owner of this service

Partnerships and certifications

Frequently asked questions

What access do you need for the audit?
Read-only or standard access to your Google Ads account is enough. Where possible we also ask for read access to GA4 and Google Tag Manager, because many problems turn up on the measurement side. We make no changes to the account during the audit.
Copy link
How long does the audit take?
It depends on the size of the account, but we usually deliver the report within a few business days of getting access. After delivery we hold a call to go through the findings together.
Copy link
Do we have to hire you to manage the account after the audit?
No. The report is written in priority order so your own team or current agency can act on it. If you want to hand management over to us, the audit findings become the roadmap for the first month.
Copy link
What does the audit cover?
Conversion tracking and measurement, account and campaign structure, bid strategies, keywords and search terms, ad copy and assets, audiences, landing pages, Performance Max settings and budget allocation.
Copy link
How much does the audit cost?
The audit is an entry product with a fixed scope and a fixed fee. We share the current fee through the quote form or on a call.
Copy link

Question not here? Write to us

Clutch5.08 reviews

Let’s start

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In a 30-minute intro call we listen to your goals and agree on the right first step.

Get a proposal All services

Google Ads audit

What is Google Ads audit? The answer in one paragraph.

Google Ads spend is rising, but leads or sales are not keeping pace.

Google Ads spend is rising, but leads or sales are not keeping pace.

Conversions in Google Ads don't match your CRM or order data.

Different people have run the account over the years and the structure has become messy.

You are thinking of changing agencies and want an independent view of where things stand.

You moved to Performance Max and can't see where the budget goes.