Notes on growing by measuring.
Guides and analysis on performance marketing, SEO, GEO, analytics and CRM, drawn from the work we measure.
94 posts
Digital Marketing · 6 min read
How to create a successful digital marketing strategy Learn the steps to target audience, channel selection and measurement with our A to Z guide for 2025.
Artificial Intelligence · 5 min read
Ready for the next AI era?
Digital Marketing · 5 min read
Explore the most effective types of digital advertising, from search to social media.
SEO · 7 min read
Answer Engine Optimization (AEO) optimizes content for how AI-powered search engines, conversational bots, and voice assistants interpret user intent, context, and the overall answer experience.
SEO · 5 min read
An international search engine is a platform that holds a dominant or significant market share in a specific country or region, often outperforming Google there.
Digital Marketing · 6 min read
What is a content creator and why is it important for brands?
Web Design · 5 min read
What is WordPress, what is it for, who should use it?
Digital Marketing · 8 min read
What is advertising and how to create a successful campaign Learn the types of advertising, psychological secrets that influence consumers, and effective strategies from A to Z.
Digital Marketing · 7 min read
A persona is a data-driven, semi-fictional character that embodies a brand's ideal customer profile, covering needs, behavior patterns, motivations and buying habits.
Webflow · 4 min read
How to set up code-free, fast, SEO compliant and original websites with Webflow?
Lead generation · 5 min read
A landing page is a web page built around a single purpose, designed for one specific marketing or advertising campaign.
Digital Marketing · 5 min read
Learn how to build a PR campaign with examples like IKEA’s “Sleepover” and Coca-Cola’s “Share a Coke” to grow brand reputation and stand out from competition.
In a 30-minute intro we look at your account and tell you which step should come first.
