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Data and measurement
GA4, Google Tag Manager, server-side tagging, Consent Mode, a data warehouse and reporting: ad and sales decisions on data you can trust.
Analytics and Data
Make more informed decisions with marketing analytics and data-driven strategies. The latest content on Google Analytics, data visualization, and KPI tracking.
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Analytics and Data · 4 min read
What is GA4? How Google Analytics 4 works, and how to set it up
The event-based data model, key events and reports: what you need to know to set up GA4 correctly.
Analytics and Data · 8 min read
What is Looker Studio? A guide to the tool now called Data Studio
Analytics and Data · 9 min read
GA4 BigQuery export guide: setup, costs and first queries
Analytics and Data · 3 min read
What is Consent Mode v2? Cookie consent and Google measurement
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Analytics and Data · 15 min read
What Is Google Tag Manager? From the Container Snippet to Server-Side Tagging
Google Tag Manager edits tracking tags without touching site code.
Analytics and Data · 7 min read
How to Define and Track KPIs: A Step-by-Step Guide
Learn how to define, track, and use KPIs to measure your business's success and drive strategic growth.
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