Data and measurement · 1 min read
GA4 vs Mixpanel: marketing or product analytics?
GA4 fits marketing and acquisition analysis: traffic sources, campaign performance and the Google Ads integration.
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Data and measurement · 10 min read
Looker Studio vs Power BI: which reporting tool fits which team?
Looker Studio (called Data Studio again since April 2026) suits teams whose data lives in Google Ads, GA4, Search Console and BigQuery and who want marketing reports live quickly without licence fees.
Data and measurement · 1 min read
Server-side vs client-side tracking: the difference and how to choose
Server-side tracking suits companies with large ad budgets, where lost conversion data affects decisions, and that want control over the data sent to third parties.
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Let’s go through your requirements; we start from the goal, not the platform.