Albania Hair Clinic × Roicool. How did we turn a Tirana clinic's location into a Meta Ads strategy?

Roicool x Albania Hair Clinic

Albania Hair Clinic's biggest edge is location — Tirana is a one-to-two-hour flight from Italy and Germany, and a more affordable alternative to Turkey. We built a Meta Ads strategy around that positioning, allocating the budget across the target European markets.

A 3-language SEO effort added organic visibility on top of the paid campaigns. CAPI integration made it clear which markets were converting best.

What We Did for Albania Hair Clinic

We built a Meta Ads strategy that leans into Albania Hair Clinic's proximity to Europe, managing the budget across target countries. 3-language SEO work and a complete CAPI setup rounded out a measurable result on both the paid and organic side.

Google Ads Campaign Management

We managed the ad budget with campaign structures tailored to target European markets, increasing qualified patient inquiries .

SEO Management for Google Visibility

We built an SEO strategy across 3 languages to strengthen Albania Hair Clinic's visibility on Google.

Complete CAPI Setup

With Conversion API integration, we captured conversion data without loss, making campaign optimization fully data-driven.

Measurable Results

We achieved an average 10x ROI, a 6% conversion rate (reaching up to 8% depending on the campaign), and a $16 lead cost (which can vary seasonally).