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PerformanceLead generationSEODelivered · 8 months

Serkan Hezar × Roicool. 150% increase in appointments.

For Op. Dr. Serkan Hezar we built a conversion-focused digital setup that earns patients' trust. We strengthened the SEO foundations, reached the right audiences with performance marketing and started collecting patient leads through optimized landing pages.

Serkan HezarHealth tourismView as Markdown
Screenshot of the Op. Dr. Serkan Hezar website
Client
Serkan Hezar
Industry
Health tourism
Services
Performance, Lead generation, SEO
Status
Delivered
Market
Turkey

In short

For Op. Dr. Serkan Hezar we built a conversion-focused digital setup that earns patients' trust. We strengthened the SEO foundations, reached the right audiences with performance marketing and started collecting patient leads through optimized landing pages.

  • Landing page build
  • Funnel design and setup
  • Lead process design

Roicool x Op. Dr. Serkan Hezar

We built an end-to-end digital marketing setup to help Dr. Serkan Hezar reach patients in Türkiye and abroad, especially for hair transplant, rhinoplasty and facial rejuvenation. Optimizing the SEO foundations on both the technical and the content side raised the practice's visibility on Google. We set up campaigns on Google and Meta that delivered targeted ads in Germany, the UK and the Gulf states. Landing pages built for fast conversion and lead capture forms gave patients a clear way to get in touch. We analyzed the whole setup continuously with conversion tracking, heatmaps and Looker Studio dashboards.

What we did for Op. Dr. Serkan Hezar

We built the infrastructure to position Op. Dr. Serkan Hezar's medical expertise correctly online. We ran SEO work matched to each treatment area and set up Google and Meta campaigns for each target market. Conversion-focused landing pages, lead forms and tracking turned more visits into patient enquiries. The result: a sustainable, data-driven digital system that raises both visibility and patient conversions.

Patient-focused landing pages

Every landing page was replanned with content that builds trust and a layout that lifts conversions.

Ad structure with global targeting

We built targeting and campaign structures specific to the Turkish and Middle Eastern markets.

Organic visibility through SEO

Treatment-specific content and technical optimization earned the practice rankings on Google.

Data-driven performance tracking

The whole process was measured in GTM and Looker Studio, and campaigns were optimized continuously against the data.

Gallery. The site and the work.

  • A still of Op. Dr. Serkan Hezar from a television programme
  • Video content made for Op. Dr. Serkan Hezar, on a phone screen
  • The SEO performance dashboard for Op. Dr. Serkan Hezar's site, on a laptop

Last updated

Results. 3-month optimization period

  • 150%Approved appointment increaseApproved appointments entering the clinic's system; advertising budget unchanged · 3-month optimization period
  • %30Lead cost reduction3-month optimization period
Before and afterOnly the figures stored in the case; no months in between are drawn. Dashed line: the ad budget, held flat (100).
index (start = 100)100250Approved appointment increase (index)10070Lead cost reduction (index)
Read the Serkan Hezar case study

The service in this project

Performance marketing

With data-driven campaigns, we ensure that every penny of your ad spend reaches the right audience. We develop and manage performance-driven advertising strategies to help you achieve your sales, leads and brand awareness goals.

Let your project be next.

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