Conversion rate calculator. What share of your visitors convert?
Type in your visitors and conversions; the conversion rate and what a target rate is worth are calculated as you type.
2%
One in every 50 visitors converts.
- Visitors per conversion
- 50
- Conversions at target
- 150
- Extra conversions
- 50
Free · no sign-up · runs in your browser · Last updated: 17 October 2026View as Markdown
How it’s calculated
Conversions over visitors, as a percentage.
- Conversion rate = Conversions ÷ Visitors × 100
- Visitors per conversion = Visitors ÷ Conversions
- Conversions at target = Visitors × Target rate
Conversion rate is the share of visitors to a page or campaign who take the action you want (a purchase, a form, a call): conversions divided by visitors, times 100.
Conversion rate is most useful for tracking the same page or campaign over time; comparing rates across industries misleads.
The target line shows what an improvement is worth: a higher conversion rate without more traffic means more results from the same budget.
Mind which traffic you compute it for: the rate for all site traffic and for ad traffic usually differ.
Limits
- With few visitors the rate swings; a handful of conversions moves it a lot.
- Sessions and users are different counts; use the same one when comparing.
- To see whether a change really lifts the rate, plan enough traffic with our A/B test sample size calculator.
Frequently asked questions
How do you calculate conversion rate?
Copy linkDivide conversions by visitors and multiply by 100. 100 conversions from 5,000 visitors is a 2% conversion rate.
What is a good conversion rate?
Copy linkIt varies a lot by industry, traffic source and the action asked for, so there is no single good rate. The most reliable measure is how your own rate changes over time.
How do you increase conversion rate?
Copy linkThe landing page's match with the ad message, page speed, a short form and trust signals (reviews, case studies) are the areas that most often matter. Measure changes with an A/B test.
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