Google Ads audit grader. How does your account score?
Answer 20 questions; your account is scored in five areas and the fixes that pay off most are listed in order.
- Account structure
- Keywords
- Ads and assets
- Bidding and budget
- Conversion tracking
- 20 questions · about 4 minutes
- No account access needed
- Report optional
Free · no sign-up · scored in your browser · Last updated: 17 October 2026View as Markdown
How it’s calculated
Twenty questions, five areas, one weighted score.
The Google Ads audit grader checks your account with 20 questions in five areas, from account structure to conversion tracking, and gives a score out of 100. The score weighs the problems that break measurement most; the result lists the five things to fix first and what to do about each.
The questions are taken from the checks in the eight chapters of our Google Ads account audit e-book and grouped in five areas. Each answer has a value: Yes 1, Partly 0.5, No and Not sure 0.
Each area's score is the average of its answers. The overall score is the weighted average of the area scores, in the e-book's order of priority: conversion tracking weighs most, keywords and bidding and budget come second, account structure and ads and assets third.
The things to fix first are the answers that are not "Yes", starting from the heaviest area; within an area "No" and "Not sure" come before "Partly".
| Area | Weight | Questions |
|---|---|---|
| Account structure | 1 | 3 |
| Keywords | 2 | 3 |
| Ads and assets | 1 | 4 |
| Bidding and budget | 2 | 5 |
| Conversion tracking | 3 | 5 |
Limits
- The grader relies on your answers; it doesn't look at the account's data. It doesn't replace an audit by a specialist working in the account.
- Every business has its own priorities; the weights are a general order.
- If you don't run Performance Max, answer its two questions "Yes" so they don't affect your score.
Frequently asked questions
What is a Google Ads account audit?
Copy linkA review of the account's structure, conversion tracking, bid strategies, keywords, ads and budget against set checks, with the problems ranked by priority. This grader lets you run 20 of those checks yourself.
My score is low; where do I start?
Copy linkWith the "Fix these first" list in the result. It puts the problems that break measurement first, because the bid strategy and the reports depend on that data.
Does the grader store my data?
Copy linkNo. It runs entirely in your browser; your answers are not sent to any server.
Let’s audit your account together.
We check the gaps the grader found against your account's data and draw up a prioritised plan of fixes.