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Cover: Medical tourism digital marketing guide (with Türkiye's 2026 advertising rules)

Medical tourism digital marketing guide (with Türkiye's 2026 advertising rules)

A guide for the marketing teams of clinics and hospitals that treat patients from abroad, bringing Türkiye's health rules, the ad platforms' policies and patients' expectations into one way of working. The rules are read from the Official Gazette text, with article numbers; the platform rules come from Google's and Meta's own policy pages. It is not legal advice and promises no results.

Free e-book · PDF9 chaptersMurathan Bozkurt

  • The rules: health tourism promotion in 2026
  • The international patient journey
  • Multilingual SEO
  • Google and Meta ads and their limits

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What’s inside

  • The 2026 rules: the domestic and international rules of the 12 November 2025 promotion regulation, limits on visual content, sanctions, the Health Tourism Regulation and health data under KVKK.
  • The international patient journey: the stages and the patient's questions, differences by country, and turning the journey map into a content plan.
  • Multilingual SEO: URL structure, hreflang, the automatic-redirect mistake, doorway risk on country × treatment pages, and keyword research in the target language.
  • Google and Meta ads: both platforms' health policies, location settings, lead forms, and shared rules for copy and visuals.
  • WhatsApp, call tracking, landing pages and measurement: measuring the source, the page skeleton, form design, offline conversion import and the Conversions API.
  • Case summaries and checklist: five published cases with their figures as stated in each case, and a printable final check.

Contents

Start to finish, in 9 chapters.

  1. 01The rules: health tourism promotion in 2026
  2. 02The international patient journey
  3. 03Multilingual SEO
  4. 04Google and Meta ads and their limits
  5. 05WhatsApp and call tracking
  6. 06Landing pages
  7. 07Measurement
  8. 08Case summaries
  9. 09Printable checklist

Who it's for

  • Marketing managers at clinics and hospitals promoting hair transplant, dental, aesthetic surgery, eye, oncology or check-up services in foreign languages.
  • Teams that spread ad budgets across several countries and collect enquiries by form, phone and WhatsApp.
  • Anyone who has to comply with the regulation, the platform policies and patient expectations at the same time.
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