A typical workflow
- Build a company list based on the ICP
- Enrich company and contact data from multiple sources
- Score with intent and growth signals
- Generate personalization inputs for messaging
- Push to the CRM and outbound tool automatically, with assignment
How it relates to RevOps
RevOps manages the whole revenue process and its data; GTM engineering automates the repetitive research and data work within that process. Tools such as Clay, Apollo, CRMs and Make, n8n or Zapier are used together.
Why it matters
It cuts the time the sales team spends on research and applies the same targeting rules to every record. Related service: GTM engineering and Clay.
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