Types
| Type | Source | Example |
|---|---|---|
| First-party | Your own site, email, product | A target account visiting the pricing page |
| Third-party | Data providers' networks | Companies researching a topic heavily |
What to watch
Third-party intent data is probabilistic; on its own it does not show a buying decision. It becomes meaningful when read together with first-party signals and ICP fit. Processing personal data must be assessed under KVKK (Turkey's personal data protection law) and the GDPR.
Why it matters
It helps sales and marketing teams reach accounts that are actively researching, at the right time. Related service: GTM engineering and Clay.
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