SESTEK × Roicool. How we connected Webflow forms to Dynamics 365.

Roicool × SESTEK

SESTEK is a software company working in conversational technology and customer experience. The facts on this page come from SESTEK's own review of the project.

What We Did

We designed SESTEK's new website from scratch and moved its content management system to Webflow. We produced the site's visuals, demo videos and motion design; our developers built the demos page. We trained the team to run the site on its own. A Roicool team of 2–5 people worked on the project.

Timeline and Delivery

The project ran from July to September 2026 and was delivered on time.

Technical setup

We set up more than 15 CMS collections in Webflow, so SESTEK's marketing team runs solutions, case studies, webinars and demo requests without a developer. Through a Webflow Cloud App we built a live integration with Microsoft BI CRM. The interface uses project-specific GSAP interactions and custom code.

GEO and AI visibility

We built the content and the technical structure to GEO (Generative Engine Optimization) rules: semantic schema, llms.txt and content that AI assistants can read. SESTEK's visibility in Turkish AI queries reached 25%.

Results (client-reported)

According to SESTEK, the website's performance and traffic increased by 50% in the first month. SESTEK's team now manages the CMS in-house without third-party support, which saves yearly agency fees.

Other Work

We also work with SESTEK on CRM integration for the US market, GEO and Google Ads.