Notes on growing by measuring.
Guides and analysis on performance marketing, SEO, GEO, analytics and CRM, drawn from the work we measure.
94 posts
Webflow · 8 min read
How to move a WordPress site to Webflow without losing traffic, from the decision to migrate and the content import to the redirect map and post-launch checks.
Lead generation · 8 min read
How to tell which ad, campaign or page brought each WhatsApp message, how to tie it to your CRM, and the privacy rules around it.
Webflow · 8 min read
How to set up the Webflow CMS properly, from Collection structure and field types to plan limits, per-page display caps and imports.
Webflow · 8 min read
Where Webflow keeps its built-in SEO settings, from meta titles and canonical tags to sitemaps, 301 redirects and schema, and how to set each one up properly.
Healthcare marketing · 10 min read
Measuring which ad each prospective patient who messages the clinic on WhatsApp came from, which CRM stage they are at and how fast they got a reply, while keeping health data separate under KVKK's rules for special categories of data.
Webflow · 7 min read
Site plans, Workspace plans, seats and add-ons: how to read Webflow's October 2026 prices by site type and work out what a year actually costs.
Analytics and Data · 8 min read
Google's free reporting tool Looker Studio has been called Data Studio again since April 2026. What it does, which data it connects to, what the Pro edition adds, and where it struggles with marketing dashboards.
Healthcare marketing · 11 min read
Google Ads for a medical tourism clinic in Türkiye: what Turkish law allows, Google's healthcare policy, campaigns split by treatment and country, landing pages, and tracking that ties patient enquiries back to ads.
Healthcare marketing · 7 min read
The five stages a medical traveller goes through, from first search to aftercare, the content each stage calls for, and how to localise it the way Google recommends.
Healthcare marketing · 12 min read
A checklist that translates Turkey's health promotion regulation into the pages of a clinic website: the homepage, physician pages, treatment pages, before-and-after images, prices, patient reviews and foreign-language pages.
CRM · 7 min read
What HubSpot's free CRM covers for up to two users and 1,000 contacts, where it falls short, and when it is time to move to a paid edition.
Artificial Intelligence · 8 min read
From crawler access to measurement: a 20-point checklist, built on the engines' own documentation, for getting cited by ChatGPT, Gemini, Claude, Perplexity and Google's AI features.
In a 30-minute intro we look at your account and tell you which step should come first.
