İstanbul Care × Roicool. How we built the ad architecture for a multi-market health tourism brand.

Roicool x İstanbul Care

İstanbul Care operates branches across multiple continents and welcomes patients from six countries and counting. Managing a brand at this scale takes more than a single campaign structure — we built out Google Ads and Meta Ads separately across 11 distinct country/language combinations.

We allocate the ad budget across this multi-market setup, while a full CAPI integration strengthens the conversion signal feeding each platform. The result is patient volume that's both high and sustainable.

What We're Doing for İstanbul Care

We built an ad architecture that matches İstanbul Care's multi-market footprint: Google Ads and Meta Ads split across 11 country/language combinations, with the budget managed accordingly. A complete CAPI setup keeps conversion data clean and consistent across platforms.

Google Ads Campaign Management

We manage the ad budget with campaign structures tailored to target markets, increasing qualified patient inquiries .

Meta Ads Management Across 11 Languages

We manage high-performing Meta campaigns tailored to the audience profile of 11 different countries and languages, reaching an average 12x ROI.

Complete CAPI Setup

With Conversion API integration, we capture conversion data without loss, making campaign optimization fully data-driven.

Measurable Results

We're achieving an average 12x ROI, a 6% conversion rate (reaching up to 8% depending on the campaign), and a $14 lead cost (which can vary seasonally).