Royal Hair is İstanbul Care's premium sister brand. We run a Meta Ads funnel that turns cold traffic into warm leads, alongside Google Ads, with CAPI tracking every stage.
In short
Royal Hair is İstanbul Care's premium sister brand. We run a Meta Ads funnel that turns cold traffic into warm leads, alongside Google Ads, with CAPI tracking every stage.
Royal Hair carries the premium positioning of the İstanbul Care family, so we built the ad language to match. Google Ads captures direct demand, while a multi-stage Meta funnel warms up cold audiences and moves them toward a booking.
We balance the budget across both channels, and a full CAPI integration keeps conversion data clean at every stage of the funnel.
We built an ad setup that reflects Royal Hair's premium position: Google Ads captures direct demand, while a multi-stage Meta funnel converts cold traffic into bookings. We manage the budget across this structure, with CAPI keeping the whole process trackable.
We manage the ad budget with campaign structures tailored to target markets, increasing qualified patient inquiries .
A multi-stage funnel that turns cold engagement into warm sales, lowering the cost of patient acquisition .
With Conversion API integration, we capture conversion data without loss, making campaign optimization fully data-driven.
We're achieving an average 14x ROI, an 8% conversion rate, and an $11 lead cost (which can vary seasonally).
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The service in this project
Do you want to reach your target audience with Google Ads? Roicool is the Google Advertising Agency that transforms your digital investments into measurable results using performance-based strategies. Global Strategies
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