We bring your ad, analytics and sales data together in one place, so every report draws on the same source and the same definitions.
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Roicool joins GA4's raw data export, Google Ads, Meta and LinkedIn data, and the CRM's lead, opportunity and sales records in BigQuery, and builds models and shared metric definitions that show the path from campaign to sale in one table. Reports draw on this single source.
Last updated: 21 October 2026View as Markdown
Four problems we solve.
Scope
GA4 BigQuery export, Google Ads export, Meta and LinkedIn data, the CRM (HubSpot, Zoho, Salesforce and others), and sales and ERP data if needed.
Cleaning raw data, applying campaign naming rules, matching leads to ad clicks, and shared metric definitions.
Role-based access, hashing or excluding personal data, retention periods.
Looker Studio reporting or the BI tool you prefer.
Price: by scope, written in the proposalAsk for a proposal
In a marketing data warehouse GA4's raw events, the ad accounts' cost and the CRM's revenue are written to one table in BigQuery; a SQL model joins them by channel and day, and the result lands in the Looker Studio report. Tools we use for this: Looker Studio, Google Ads, Meta CAPI, Clarity, Semrush, Zoho CRM, Photoshop.
GA4
Example event
export: events_*rows: 18,400 / dayuser_pseudo_id ✓Ad accounts
Example event
google_ads.cost: 4,200 TRYcampaign_id: 19…date: 2026-10-16BigQuery
Example event
table: mart_channel_dailyjoin: campaign_id + datepartition: dateModelling (SQL)
Example event
ROAS = revenue / costCRM stage → revenueMeta Ads → costCRM
Meta Ads
Looker Studio
Cases
At Royal Hair, Google Ads captures demand that already exists while a multi-stage Meta funnel carries cold audiences toward a booking. A $60,000 monthly budget is balanced between those two jobs, and CAPI keeps conversion data clean at every stage. The published results: 14x average ROI, an 8% conversion rate and an $11 lead cost, which can vary seasonally.
Read the Royal Hair casePublished on the project record: the average of the work so far; can vary seasonally · 2 months (ongoing)
Published average from the clinic's public project record · 2 months (ongoing)
Average in the result set published on the clinic's project page; $30,000 monthly budget, Meta-led structure · 5 months (completed)
In the same area
Server-side Google Tag Manager, first-party data, Meta Conversions API and enhanced conversions: send ad signals that are complete and under your control.
Explore
A consent management tool, Consent Mode v2 and tag-level consent rules: we set up your measurement in line with KVKK and Google's consent requirements.
Explore
A GA4 and Google Tag Manager audit or a fresh setup: measurement plan, key events, settings and training for your team.
Explore
Firebase and GA4 measurement plans for mobile apps: event setup, ad source measurement and analysis joined with your web data.
Explore
Looker Studio reports for leadership, channels and campaigns: documented metrics, dashboards that load fast and a setup your team can update.
ExploreServer-side Google Tag Manager, first-party data, Meta Conversions API and enhanced conversions: send ad signals that are complete and under your control.
ExploreA consent management tool, Consent Mode v2 and tag-level consent rules: we set up your measurement in line with KVKK and Google's consent requirements.
ExploreA GA4 and Google Tag Manager audit or a fresh setup: measurement plan, key events, settings and training for your team.
ExploreFirebase and GA4 measurement plans for mobile apps: event setup, ad source measurement and analysis joined with your web data.
ExploreLooker Studio reports for leadership, channels and campaigns: documented metrics, dashboards that load fast and a setup your team can update.
ExploreTeam and proof
Clutch profile“Roicool knew what they were doing and were ready to answer our questions with their expertise anytime.”
Sena Miskioğlu, SESTEK Marketing Manager ·
5 → 13x average ROI
Published average from the clinic's public project record · 2 months (ongoing)
Read the EsteMoon Clinic caseStrategy, content, development and measurement in one team.
Partnerships and certifications
A setup where ad platform, GA4, CRM and sales data are collected, cleaned and joined in a single database, usually BigQuery. Reports and analysis run from this one source.
GA4's raw data export goes to BigQuery, and BigQuery integrates natively with Google's ad and reporting tools. If you use a different data warehouse, we can apply the same approach there.
With one channel and little data, platform reports may be enough. Once you run several ad channels, have a long sales cycle and need to join CRM data, a data warehouse saves time.
Through the platforms' native exports (GA4, Google Ads), data pipeline tools or API integrations. The choice depends on the data sources, volume and budget.
Wherever possible, personal data is hashed or not moved at all, access is limited by role and retention periods are defined. The legal assessment is done with your legal counsel.
Let’s start
In a 30-minute intro call we listen to your goals and agree on the right first step.
