SEO · 23 min read
What Is AI SEO? Definitions, Evidence, Measurement
AI SEO names two different jobs: using AI to do SEO work, and getting cited in AI answers.
Digital marketing blog
Notes on growing by measuring.
Guides and analysis on performance marketing, SEO, GEO, analytics and CRM, drawn from the work we measure.
Latest post: 20 October 2026
Written by 11 specialists on our team
94 posts
All posts newest first.
SEO · 22 min read
SEO Pricing 2026: 3 Surveys, 3 Very Different Answers
Monthly SEO retainers reported by three recent surveys run from under $1,000 to $2,917.
Performance marketing · 27 min read
YouTube Advertising Cost 2026: What You Actually Pay
What YouTube advertising costs in 2026: the six ad formats, when a view is actually billed, the jurisdiction surcharge on your invoice, and a 5-step setup.
Web Design · 32 min read
Website Design Cost 2026: Published Prices + 3-Year TCO
Website design cost in 2026: published prices from five providers, first-year vs renewal traps, and the 3-year total most quote comparisons skip.
SEO · 23 min read
Generative Engine Optimization (GEO): What Evidence Says
Generative engine optimization (GEO) means being cited inside AI answers.
Artificial Intelligence · 9 min read
Artificial Intelligence and Advertising: A New Era in Digital Marketing
Artificial intelligence in advertising is the use of algorithms and machine learning models to automate and optimize marketing processes at a scale humans cannot match.
Web Design · 9 min read
What is Web Design? More than meets the eye: Code, Experience and Strategy
Web design is a holistic process that combines user interface, user experience, visual hierarchy, typography, color theory, and interactive elements into one system.
Digital Marketing · 5 min read
Design Thinking Process Steps: A Guide to Creative Solutions
Master the design thinking process steps.
Web Design · 6 min read
How to Build an SEO-Friendly Website: Your Complete Guide to Online Success
Learn how to create a website that ranks high on search engines.
Digital Marketing · 8 min read
Social Media Advertising: Reach the Top in Digital with Roicool!
Explore the intricacies of social media advertising with Roicool's expertise.
Digital Marketing · 9 min read
What is Viral Marketing? Strategies to Make Your Brand Spread
Why do some campaigns explode while others fail?
SEO · 6 min read
What is SEO Consulting? Rise to the Top in Digital with Roicool.
Learn what professional SEO consulting is and increase your organic traffic with Roicool.
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